Superstore brand caps year of outreach and giving

LANDERS, the country’s fastest membership shopping establishment, capped off the pandemic and eventful year 2020, with a continuing series of community outreach and relief missions to help those badly affected by crises.

Right before the Christmas season, Landers partnered with the Armed Forces of the Philippines (AFP) to launch its #Ulyssesphaid relief effort which provided donations to affected areas, where Landers members and nonmembers dropped off their donations at branches in Metro Manila. Donations included water, canned goods, clean clothes, slippers, personal hygiene items, face masks and shields, blankets, pillows, sleeping mats, noodles, milk, diapers, and over-the-counter medicines, among others. The relief effort has provided aid to a total of 1,591 families across calamity-affected areas. Six hundred families in Rodriguez and Tanay, Rizal, 500 families in Cagayan de Oro, and 491 families in Isabela were aided through the relief effort.

But even before the typhoon, Landers has already been reaching out to the community all year long. It started with the launch of Help Taal which provided aid to the victims of the Taal volcano eruption. The superstore brand also initiated several efforts to help vulnerable families and communities during the Covid-19 lockdown. These include distribution of food packs to several hospitals, the Pantawid ng Pagibig partnership with ABS-CBN, and the Share the Hope campaign, among others.

Aside from these, Landers Superstore (www.landers.ph) also made sure to inspire hope by hosting virtual events with Sarah Geronimo and Matteo Guidicelli.