Airasia ties up with group to revive tourism in Bohol

To boost tourism and economic recovery in Bohol, Airasia announced on Friday that it has partnered with the Bohol Association of Hotels Resorts, and Restaurants (BAHRR) and the Bohol Tourism office under the Provincial Government of Bohol “to further promote safe domestic tourism.”

Prior to this partnership, Airasia said it has consistently shown its full commitment to various initiatives by the local government to boost the service and tourism industry in the province.

Airasia Philippines CEO Ricky Isla said, ”We at Airasia remain optimistic about the revival and the future of the tourism industry especially in Bohol, which is at the forefront of our efforts in revitalizing the tourism sector while assuring safe travels for all guests.”

He added that when travel restrictions were lifted in December 2020, Airasia took the initiative of flying a number of media personalities, influencers and celebrities, the most recent being Ms. Universe 2018 Catriona Gray, to entice local tourists to visit and rediscover Bohol.

“our commitment to this advocacy continues as we now partner with hotels and restaurants and other industries in the province, offering more travel options and value added services to support the people of Bohol.”

The virtual event on April 16 and was attended by Josephine Cabarrus, Head of Bohol Tourism office; Atty. Lucas Nunag, chairman of the Provincial Tourism Council; Joy Angeli Uy, President of BAHRR; and stakeholders from Bohol’s hotel, resort, and food and beverage services industries.

Josephine Cabarrus said, “our current challenge is to effectively propel Bohol in the midst of this pandemic and beyond by offering relevant, sustainable, authentic and unique tourist experiences to the widest possible market.”

She said the carrier is working on developing year-round tourism products that promote “common good value” through integrated marketing, aligning our branding guidelines with that of the DOT, and collaborating with partners in the industry.”

Nunag welcomed Airasia’s effort to come up with innovative approaches to entice guests to travel again and visit Bohol.