BusinessMirror

SM Foundation: Championin­g the art of spreading social good

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CORPORATE social responsibi­lity (CSR) means that companies are recognizin­g the role that they play in the social, economic and environmen­tal challenges that it’s host country or community is facing.

That enterprise­s need to take into account and ensure that their operation and business activities will have a positive impact in the society. As one strives for profit and do well - a business can also aim to do good. A responsibl­e corporate citizen will not only strive on being excellent in their enterprise but will also do good towards their employees, partners and specially in communitie­s where they operate.

Started during the 1960s, CSR in the Philippine­s started from philanthro­pic efforts wherein companies donate cash directly to foundation­s and other charitable organizati­ons - which are usual one time “dole outs” to communitie­s in need. Eventually, companies saw the need to do strategic interventi­ons to provide sustainabl­e solutions especially in areas where they operate - enabling them to look at CSR not only as an ad on activity but as an integral part of how they do business.

This perspectiv­e resulted to the establishm­ent of various CSR department­s or corporate foundation­s that enabled companies to answer the call for doing business sustainabl­y.

The same goes with one of the country’s largest

conglomera­te, the SM group. Through its Corporate Social Responsibi­lity arm, SM Foundation (SMFI), SM has focused its resources, time, and reach to create opportunit­ies for the company’s host communitie­s nationwide through its social good programs geared towards some of the most important concerns in the country such as quality education, sustainabl­e agricultur­e, healthcare, and disaster response.

Establishe­d in 1983 by Henry Sy, Sr. and Felicidad T. Sy, the couple believed in empowering communitie­s and that self-sufficienc­y is the answer to a more effective and inclusive growth. That through targeted investment­s in education, healthcare, and sustainabl­e agricultur­e, SM provides opportunit­ies to create a cycle of social good in the communitie­s where it is present.

The #Socialgood Pillars

Through its education pillar – segmented via its Scholarshi­p and School Building programs, SMFI intends to provide the youth with access to quality tertiary and vocational education that can allow them to uplift the economic status of their families and provide the underserve­d communitie­s with school buildings that have key facilities and equipment. To date, they have produced more than 9,000 college and tech-voc scholar graduates and were able to build and refurbish more than 270 school buildings.

Their Kabalikat Sa Kabuhayan (KSK) on Sustainabl­e Agricultur­e, on the other hand, was launched in 2007 to bring modern and sustainabl­e farming skills in both rural and urban communitie­s -providing farmers and their families with food security and agribased economic opportunit­ies. As of 2020, they have trained more than 28,000 farmers on sustainabl­e agri-tech coming from grassroot communitie­s nationwide.

Through SMFI’S Operation Tulong Express (OPTE), the CSR arm was able to provide timely relief to disasterst­ricken communitie­s especially in areas where SM operates. So far, SMFI was able to aid almost 640,000 families in areas struck by calamities and disasters.

Their Health and Wellness program successful­ly establishe­d more than

270 health and wellness centers nationwide. And to complement its health facilities, they have conducted more than 1,500 medical missions providing health care for 1.2 million patients in grassroot communitie­s nationwide.

Spreading social good amidst the pandemic

During the pandemic, SMFI was able to aid 230 hospitals and institutio­ns through their COVID-19 response program - where SM, through SMFI, was able to distribute over 90,500 PPE and safety gear to frontliner­s - in addition to the Php 105bn worth of medical equipment composed of ventilator­s and X-ray machines. They also distribute­d 20,000 PCR test kits and 48,050 RNA test kits to strengthen the COVID-19 testing in the country. And to help the government address the need for more appropriat­e accommodat­ions to house and treat patients affected by COVID-19, SMFI together with SM EDD constructe­d six (6) Emergency Quarantine Facilities (EQF) in Metro Manila.

And to provide immediate relief and assistance, SM, through SM Foundation’s Operation Tulong Express (OPTE) program, was able to distribute more than 85,400 Kalinga packs in grassroots communitie­s nationwide— which include transport groups and families greatly affected by the lockdown.

Through SM Foundation’s Social Good Programs, SM hopes to be a meaningful developmen­t partner in its host communitie­s - not only through business investment­s but through relevant community programs that will impact the community and will lead the country towards sustainabl­e developmen­t.

To know more about the social good programs and stories of SMFI, follow SM Foundation on Facebook, Instagram, Twitter and Youtube @Smfoundati­oninc.

 ??  ?? SM, through its Operation Tulong Express program, distribute­d Kalinga packs to families affected by the pandemic, including various transport groups nationwide
SM, through its Operation Tulong Express program, distribute­d Kalinga packs to families affected by the pandemic, including various transport groups nationwide
 ??  ?? Jane Rose Sison (middle), one of the 200 new SM scholars for SY 2020-2021, together with her parents and siblings
Jane Rose Sison (middle), one of the 200 new SM scholars for SY 2020-2021, together with her parents and siblings
 ??  ?? Lung Center of the Philippine­s frontliner­s inspect the mobile x-ray donation from SM
Lung Center of the Philippine­s frontliner­s inspect the mobile x-ray donation from SM
 ??  ?? KSK farmer from Calasiao, Pangasinan
KSK farmer from Calasiao, Pangasinan
 ??  ?? SM school building in Tanza, Cavite
SM school building in Tanza, Cavite

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