Puregold beefs up digital presence

LOCAL retail giant Puregold has embarked on an online content expansion program to reach out to more customers.

“We want to share nostalgic and engaging stories online that appeal to the organic audience we’ve built. Its first series, ‘GVBOYS,’ garnered millions of views on social media as well as international critical acclaim. It has since earned a feature in Euromonitor International, highlighting Puregold’s pioneering of a megatrend in the Philippines,” Vincent Co, president of Puregold Price Club Inc., told reporters in a recent online press briefing.

Speaking of the latest successful undertaking on its digital Puregold Channel, Co said it is expanding its reach through its “retailtainment” concept with a series of original content as a way to reach out to multitudes of digital users and spur them to a unique shopping experience.

With 435 stores nationwide, more than a million app downloads and over 3 million social-media followers, Co said the digital pivot is very timely with its Puregold Mobile app, complemented with original content in the Puregold Channel.

Moreover, Co pointed out the initiatives are poised to entertain consumers while leaving them with a strong brand perception.

Puregold is bullish the initiative appeals to new and broader demographics stressing that the brand’s distinct online presence is vital for staying ahead of the curve.

Co is optimistic on the new strategy. “Storytelling is a powerful tool. Combining content with modern retailing gives us more opportunities to connect with our customers,” Co explained

Following up with an all-new offering, Co also said Puregold Channel has begun airing its new digital series, “Ang Babae sa Likod ng Face Mask.” In this fresh romantic comedy series, the iconic sari-sari store will be highlighted again. He stressed that it is Puregold’s way to uphold its advocacy and support to small and medium enterprises—crossing over the digital space.

Also as part of enhancing its digital footprint, Puregold also recently launched the Aling Puring App as its newest Ka-asenso platform that aims to expand the membership of Aling Puring member store into an Always Panalo one-stop shop!

Co said he expects the move to enhance Puregold’s position to help sari-sari store and small business owners and promote entrepreneurship in the country.

The Aling Puring App provides exclusive benefits and e-negosyo opportunities including telco load, bills payment and cash-in so entrepreneurs can further grow their businesses.

The new app is also connected to the Puregold Mobile app for easy ordering and replenishment of stocks and exclusive deals and offers.