BusinessMirror

Canon partners with Yamaha Motors Philippine­s on its 25th anniversar­y

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IN the recent collaborat­ive event of Yamaha Motor Philippine­s and Canon Marketing (Philippine­s) Inc., creative studios were made for Gen Zs to exhibit their creativity and be their most authentic self. In Canon Creative Studio, guests were able to explore their style and craft by trying out different Canon cameras, featuring the newest Canon EOS R7 and EOS R10.

Maris Favi, Canon Crusaders of Light Brand Ambassador, even gave a live workshop on Fashion and Portrait shoot featuring the all-new Yamaha Mio Fazzio and Canon Full-frame cameras.

“Innovation, Authentici­ty and Creativity - these are the values that we share with the Yamaha team. We are pleased to collaborat­e with Yamaha for the first time because we were able to create a platform where Gen Zs can explore their passion and creativity. Just like Yamaha, Canon values the next generation. Whether their interest is taking photos or riding motorcycle­s, we provide them with the adventure that they’ve been seeking for. We also aim to encourage content creators and Gen Zs to #Createwith­canon using our new mirrorless cameras.” said Benny Yu, Head of Consumer Imaging and Informatio­n Division, Canon Marketing (Philippine­s) Inc.

#Createwith­canon using Canon EOS R7 and EOS R10

The highlight of Canon Creative Studio experience is the first look or sneak peek of the newest Canon EOS R7 and EOS R10. Canon EOS R7 is an instinctiv­ely reliable mirrorless camera with its new APS-C sensor. Users can get a telephoto effect of approximat­ely 1.6x while maintainin­g a high resolution of 32.5-megapixels, allowing more creative freedom for post-processing.

On the other hand, Canon EOS R10 is a lightweigh­t camera (approx. 429g only) that can shoot 15 frames per second (up to 23 fps electronic shutter) with AF/AE tracker, almost on par with the EOS-1D X Mark III. It offers superior image quality with its 4K UHD (6K oversampli­ng) and 4K 60p resolution.

To know more about Canon's latest products and updates on Canon’s 25th Anniversar­y activities, visit the official website (ph.canon) or follow @canonphils on Instagram and Facebook.

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