BusinessMirror

‘Thor: Love and Thunder’ scores franchise best debut

- By Lindsey Bahr

FOUR movies in, Thor is still bringing the hammer down at the box office. Thor: Love and Thunder earned $143 million in its opening weekend in North America, according to studio estimates Sunday. It’s a franchise best for the God of Thunder and another success story of the summer 2022 box-office season.

The second Thor movie directed by Taika Waititi opened on 4,375 screens this weekend, starting with Thursday previews. It easily topped the box office, bumping Minions: The Rise of Gru into second place. Including internatio­nal showings, where Love and Thunder opened in 47 territorie­s starting in the middle of last week, its global total is already at $302 million.

“It’s another home run for Marvel,” said Paul Dergarabed­ian, the senior media analyst for comscore. “It’s unheard of for a Marvel movie not to open at No. 1.”

The Thor franchise has grown with each subsequent film, which is both a rarity in franchise filmmaking in general but also not uncommon for those of the Marvel variety. The first film opened to $65.7 million in 2011, followed by $85.7 million for

The Dark World in 2013 and $122.7 million for 2017’s Ragnarok. Waititi, who also directed Ragnarok, is widely credited with rejuvenati­ng the series, infusing it with humor, irreverenc­e and leaning into largerthan-life metal aesthetics.

Critics skewed mostly positive and the Rotten Tomatoes score is currently sitting at 68 percent fresh. Audiences, who gave the film a “B+” Cinemascor­e, were heavily male (60 percent) and 53 percent were between the ages of 18 and 34, according to exit polls. IMAX reported that $23 million of the global total came from their screens.

Love and Thunder brings back Chris Hemsworth, Tessa Thompson and Natalie Portman, whose Jane

Foster becomes the Mighty Thor. Russell Crowe also costars as Zeus and Christian Bale plays the villain Gorr the God Butcher. It also boasts the biggest production budget of the Thor films, at a reported $250 million. And yet, it’s noteworthy that Thor: Love and Thunder isn’t even the biggest Marvel opening of the year. That title is held by Doctor Strange in the Multiverse of Madness, which debuted to $185 million in early May on the heels of the box-office phenomenon that was Spider-man: No Way Home.

The Minions carved out a second-place spot with $45.6 million in weekend two, bringing its domestic total to $210.1 million and its worldwide grosses to $399.9 million.

The summer’s workhorse Top Gun: Maverick placed third in its seventh weekend in theaters with $15.5 million. With its domestic total currently at $597.4 million, the Tom Cruise film is poised to cross $600 million by Monday—one of only 12 films ever to do so.

In limited release, the documentar­y Fire of Love

launched this weekend in three locations and made an estimated $22,328, while Claire Denis’s Both Sides of the Blade earned $25,000 from four locations.

The weekend should net out with around $236.1 million total, which Dergarabed­ian said is “truly impressive.”

“Every week, the marketplac­e becomes more prepandemi­c like,” he said. “This feels like a traditiona­l summer movie season weekend. It’s a huge difference from a year ago.”

The summer 2022 box office continues to look bright for both Hollywood and theater owners, up 217 percent from last summer. The year as a whole passed the $4 billion mark last week which is up 233 percent from last year but still trailing the last pre-pandemic box office year, 2019, by 30 percent. “Audiences are embracing the movie theater experience with a greater enthusiasm,” Dergarabed­ian said. “By now, every demographi­c is interested in going back to theaters. The challenge for theaters going forward is just having enough new movies.”

Estimated ticket sales for Friday through Sunday at US and Canadian theaters, according to comscore.

1. Thor: Love and Thunder, $143 million

2. Minions: The Rise of Gru, $45.6 million

3. Top Gun: Maverick, $15.5 million

4. Elvis, $11 million

5. Jurassic World: Dominion, $8.4 million

6. The Black Phone, $7.7 million

7. Lightyear, $2.9 million

8. Marcel the Shell with Shoes On, $340,000

9. Doctor Strange in the Multiverse of Madness, $262,000

10. Mr. Malcolm’s List, $245,416.

 ?? ??
 ?? AP ?? NATALIE PORTMAN (left) and Chris Hemsworth in a scene from Thor: Love and Thunder, pulled in a mighty $143 million in its opening weekend in North American theaters.
AP NATALIE PORTMAN (left) and Chris Hemsworth in a scene from Thor: Love and Thunder, pulled in a mighty $143 million in its opening weekend in North American theaters.

Newspapers in English

Newspapers from Philippines