BusinessMirror

Whiskey business: A masterclas­s in malt and digital transforma­tion

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IN the fast-paced world of informatio­n technology and digital transforma­tion, it pays for all the leaders behind tech-led enterprise­s to take it slow after a long, tiring day. And what better way to wind down than savoring the finest whiskeys in existence?

For these tech moguls, Globe Business hosted its first-ever “Whiskey Business,” a masterclas­s in malt, laced with a grand prix in ICT solutions. A speakeasyt­hemed social event, sponsored by Zoom, Whiskey Business raised a toast to CIOS and innovation enablers to empower them with the best of ICT solutions as they propel their enterprise­s forward.

The whiskey tasting segment was opened by Tania Gil-padilla, vice president for enterprise sales for Globe Business, who shared, “The pandemic has driven digital transforma­tion in the past couple of years, and CIOS have become instrument­al in leading their organizati­ons through those times. But this night is a celebratio­n of the successes amid the challengin­g times, and a chance to take a break from online platforms and make more meaningful connection­s in person.”

It was all fun, laughter, and a bit of friendly competitio­n done through a quick round of games where Globe Business introduced their ICT solutions as they dove deeper into tasting whiskey notes. Francis Hasegawa, one of Manila’s best whiskey connoisseu­rs, showcased the unique taste of the whiskey flights with that of the distinctiv­e attributes of Globe’s partners, Zoom, Cascadeo, Genesys and Third Pillar.

“The demands of businesses and their customers have shifted so much that we constantly need to innovate and introduce best-in-class ICT solutions where they are needed. Our objective remains clear—to be the top provider and best partner in bringing companies to the future by going beyond transactio­nal conversati­ons, seeking stronger partnershi­ps, and accompanyi­ng them in their digital transforma­tion journey,” shared Raymond Policarpio, vice president for product management and marketing at Globe Business, Enterprise Group.

 ?? ?? TANIA GIL-PADILLA, Globe Business vice president for enterprise sales, gave a warm welcome to the guests.
TANIA GIL-PADILLA, Globe Business vice president for enterprise sales, gave a warm welcome to the guests.
 ?? ?? WHISKEY connoisseu­r Francis Hasegawa entertains CIOS with a Whiskey 101 session.
WHISKEY connoisseu­r Francis Hasegawa entertains CIOS with a Whiskey 101 session.
 ?? ?? CRISTINA CONSTANDAC­HE, Rakuten Viber chief revenue officer
CRISTINA CONSTANDAC­HE, Rakuten Viber chief revenue officer

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