3 ‘Tibay’ signs to look out for in kids’ nutrition

NOT all parents are the same, but they share a common goa—to raise their kids with a strong body, mind and will for a brighter future.

For more than 100 years, Bear Brand has been their trusted partners to raise a “Batang Matibay.” Through its Gabay sa Tibay program, this holistic nutrition education initiative guides mothers on the signs of being strong and the importance of providing nutrition in every glass of its fortified milk.

Children with “Tibay ng Katawan” or strong body are active and energetic in all their activities, show great resistance and have an optimum height for their age.

Physical attributes

MORE than just the physical attributes, a Batang Matibay also has a strong mind or “Tibay ng Isipan,” which can be seen in their attentiveness in class or conversations and ability to pick up lessons and instructions quickly.

Knowing how to decipher right from wrong, having accountability, and being driven and confident to achieve their goals—big or small— are all qualities of a child with a strong will or “Tibay ng Kalooban”.

With the Tibay signs in mind, parents need to give their children sufficient sleep and physical activities, love and care, and vital nutrition for them to grow strong.

“Through our Gabay sa Tibay Program in partnership with the Department of Education, we aim to reach more Filipino families and help them recognize the important signs to become Batang Matibay— one with Tibay ng Katawan, Tibay ng Isipan, and Tibay ng Kalooban,” said Kristine Goco, group brand manager of Bear Brand Fortified.