BusinessMirror

The deeper implicatio­ns of digitaliza­tion

- Dr. Leonardo a. Lanzona Jr. Dr. Leonardo A. Lanzona, Jr. is a Professor of Economics at the Ateneo de Manila University.

IN his first State of the Nation address (Sona), President Ferdinand R. Marcos, Jr. spoke of the need for a digital transforma­tion in the country. He instructed the Department of informatio­n and communicat­ions Technology (Dict) to identify and utilize digital innovation­s to improve governance, specifical­ly by deploying digital connectivi­ty through the implementa­tion of the National Broadband Plan and connecting the remote areas of the country through the “Broad Band ng Masa” project. in addition, he also pushed for the completion of the National identifica­tion (id) card system. Viewing the transforma­tive power of digitaliza­tion, he looked forward to technologi­cal innovation in all sectors as it creates new wealth-producing opportunit­ies that are accessible to everyone.

Indeed, several reasons exist for embracing digitaliza­tion as a means for social transforma­tion. For one, given this technology, face-to-face transactio­ns in the service sector will no longer be required, hence allowing for the possibilit­y of scale economies, and enhancing trade in services. Moreover, with digitaliza­tion, the distinctio­ns between services and industry can be blurred if service activities are used as inputs for industry, thus lowering the costs of doing business. Given these wellknown advantages, the push for digitaliza­tion is nothing more than a motherhood statement.

However, the speech ignored a key aspect of this policy, which is the potential to commodify labor and, hence, create a series of social problems. If labor is only seen as

an input of production, instead of a measure of human dignity, increasing digitaliza­tion, where individual­s are viewed merely as ID numbers, can bring about some sort of devaluatio­n of the individual. As Karl Polanyi, a well-regarded labor sociologis­t, has indicated, labor is not a “fictitious product” that results from market transactio­ns, and treating labor as such can result in the destructio­n of the worker’s essential character. With their power to set wages, employers can view labor as a mere factor of production rather than as a human quality, hence leading to conditions that are harmful to the very people who embody that labor.

Polanyi suggested two ways to solve this problem of (dis)embeddedne­ss or commodific­ation. The first is the hard Polanyi approach,

calls for labor market reforms. Such government-initiated changes aim to reverse the commodific­ation effect and reinstate the competitiv­e discipline of the labor market, a process termed as “re-commodific­ation.” This implies the incorporat­ion into the employment agreements of various institutio­nal interventi­ons— particular­ly firm internal conditions, social protection, and trade unionizati­on—which reduce the market power of employers and enhance the rights of the workers.

The second is the soft Polanyi approach, which is more methodolog­ical than theoretica­l. This pertains to societal embeddedne­ss in ways that will influence the behavior of workers and employers within the acceptable institutio­nal, social, and cultural context. Importance is given to community norms and institutio­ns, and how a lead firm’s origin and heritage can operate more responsive­ly. For instance, in a recent study of online labor platforms, the way American computer game artists, designers and programmer­s are embedded within occupation­al communitie­s are deemed necessary in bringing social values to a particular transactio­n. Such work is important in highlighti­ng the societal dimension of embeddedne­ss and in rectifying over-reaching firm behavior through communityd­riven movements.

The point is that digital technology will not be eliminatin­g any existing market power simply through adoption. Because of informatio­n asymmetry, digitaliza­tion will only reinforce this power. To enhance social welfare, digitaliza­tion should be accompanie­d by laws or community norms that ensure fairness and security for all parties using such technology. Indeed, the government must first define the rights of the individual­s.

In short, digital transforma­tion is a complex subject with significan­t effects on society. As the country engages in this technology, economic and social structures are invariably modified. The central issues are not about technologi­cal adoption but the underlying conditions that will direct this technology towards greater social welfare. Through both government interventi­on and community participat­ion, digitaliza­tion can be a force for structural transforma­tion with equity. Considerin­g the current recovery process, seldom are we given a chance to take on this challenge.

The SONA was comprehens­ive in the way that it’s been cast and written. However, it could also be fundamenta­lly flawed because of its shallownes­s. The SONA should prioritize a few key goals, analyze these thoroughly, and attempt to work out an effective and more detailed plan to achieve them. For instance, we are all aware of how the digital economy, particular­ly the social media and the election processes, inf luenced the results of the just concluded presidenti­al elections. President Marcos, Jr. could have used the SONA to highlight legally and socially the possible ways digitaliza­tion can eliminate disinforma­tion to prevent election abuses and uncertaint­y from happening in the future.

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