DNL, sister firm stick to personal-care biz

Dand L Industries Inc. said its sister firm is planning to grow their personal care business by tapping the upscale market, which has a growing preference for healthy and all-natural products.

DNL President and CEO alvin d. Lao said the company develops and manufactures branded consumer products being sold by Consumer Care Products Inc., the privatelyowned marketing arm of Jadel Holdings, the ultimate parent of both firms. The products, he said, are mostly greener alternatives to petrochemicals-based personal and home care products.

Lao said their hand soap doesn’t contain petrochemicals-based ingredients that have toxic components.

“Since it uses coconut oil, there is no toxic ingredient inside and it is biodegradable,” he said. “So it’s better for our health and better for the environment.”

Lao explained “these are the types of products that we’re going into more in our group.”

“Our group is really known for B2B (business to business); where our products are bought and used by other companies. But we are now making more consumer products.”

Aside from natural soap products, Consumer Care also markets nutritional products, pet food and supplies, insecticides, air-fresheners, household cleansers, disinfectants and automotive care products that are manufactured by dnl.

He said these products are being marketed under brands owned by Consumer Care and separate from dnl.

“We don’t want to look like we are competing with our customers. So we want to be careful. But, our product (dr. Coco) is not 100-percent competition because it’s natural coconut oil-based and no one else in the Philippines makes a product like this on a big scale,” Lao said, adding that the “dr. Coco” brand is a premium product and costs more than regular germicidal soaps.

Lao said they see a big market for the dr. Coco-brand products since Filipinos are very hygienic and wash their hands often and takes baths or showers two to three times a day.

He added they are initially targeting the local market for these products before thinking of exporting these overseas? “The purpose of dnl is really to highlight that we are capable of coming out with a complete package. If you need a product for your brand, we can customize it for you from the formulation to the packaging,” Lao said.