Potato Corner marks global expansion with new stores

POTATO Corner, an operator of kiosks offering flavored fries in the Philippines, on tuesday said it opened its first store in London, United Kingdom.

The company, owned by Shakey’s Pizza asia Ventures inc., said its entry in Europe is part of its strategy to accelerate global expansion.

The new store is located at the Medz Corner Food Court along Kensington High Street, a major shopping district in London.

“We are deeply honored and privileged to launch this proudly Filipino brand to the uk and bring joy to our kababayans who have been missing and craving for Potato Corner’s flavored fries,” Wilfredo Ventura, the franchisee of the London store, said.

“The brand and its line of products have a global appeal. it can cater to uk locals who love potatoes and what better way to enjoy potatoes than adding a variety of flavors. Our goal is to go global with our Potato Corner business.”

Potato Corner recently opened a branch in dubai, united arab Emirates (uae), another new territory. The store was franchised by dubai-based Filipino businessman Rolly Brucales.

“Whenever i ask Filipinos what flavored fries they miss the most– the majority of them often say Potato Corner. That is why i explored how we can bring the Philippines’ most popular brand here in the uae. Moreover, as a Filipino businessman overseas, the best reward is to hire kababayans, creating more jobs for them so that they can support their families,” Brucales said.

This year, the brand has opened 39 new international stores in Thailand, Singapore, China, Canada, the united Kingdom and the united arab Emirates among others.

Potato Corner also marked the opening of its 1,400th store in the world. The milestone store is located in Zarraga, iloilo, franchised by Jess Garcia.

according to Garcia, his children have been fans of Potato Corner for a long time, piquing his interest in the brand. He invested in his first two stores amidst the pandemic and recently opened his third outlet, the 1,400th store of Potato Corner.

“My number one consideration in owning a franchise is the brand. Potato Corner is a strong brand with a great product. Number two is the simplicity of its operations, and, of course, number three is profitability. Potato Corner ticks all the boxes. i resonate with PC’S vision of having a Potato Corner in every corner. That’s exactly what i intend to do. More stores to come,” he said.

To date, the company has a footprint of 1,195 stores in the Philippines and 205 stores internationally.

The brand was first established in 1992 as a small food cart. Through a pioneering franchising model, Potato Corner became one of the largest kiosk-based chains in the country, recognized as a top franchisor by the Philippine Franchising association.

in 2022, the Potato Corner brand was acquired by Shakey’s Pizza.