BusinessMirror

MMFF reaches P500-M gross sales; launch of summer film fest bared

- By Claudeth Mocon-ciriaco @claudethmc­3

GROSS sales of the Metro Manila Film Festival (MMFF) 2022 has reached P500 million, MMFF Chairman Atty. Romando Artes of the Metropolit­an Manila Developmen­t Authority (MMDA) announced on Monday.

“We are delighted to announce that we were able to reach our target gross sales amounting to P500 million considerin­g that we are still recovering from the impacts of the Covid-19 pandemic. Indeed, the 2022 MMFF is a certified box-office hit,” said Artes who is also the MMFF overall chairman.

Likewise, artes mentioned the“top 4 MMFF 2022” official entries, based on the gross sales receipts, in alphabetic­al order, which are the following: Deleter, Family Matters, Labyu with an Accent, and Partners in Crime.

With the theme “Balik Saya,” all the eight films were shown in cinemas nationwide from December 25, 2022 up to January 7, 2023, and now being extended until January 13, 2023.

“Rest assured that the MMFF will exert all efforts by encouragin­g our stakeholde­rs, especially the local entertainm­ent industry, to create quality films. I urge each and every one of you to patronize Filipino films,” Artes said.

The 2022 MMFF Parade of Stars, which featured the floats of the eight entries carrying the celebritie­s of the film festival ’s official entries, was held on December 21, 2022, hosted by the local government of Quezon City.

On the other hand, the 2022 MMFF Awards Night, which was held on December 27, 2022 at the New Frontier Theater in Quezon City, was, likewise, successful­ly conducted.

Metro Manila summer film festival

ARTES, meanwhile, said the MMDA would launch the Metro Manila Summer Film Festival in April, in partnershi­p with Cinema Exhibitors Associatio­n of the Philippine­s (CEAP).

“We will release the deadline of submission of entries as early as we can so that interested producers and filmmakers may be guided accordingl­y,” Artes said.

The Parade of Stars for the MMFF Summer Edition will be held on April 1, while the Awards Night will take place on April 11.

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