Online Chismosas, Investigative Journalists Face Off In GIGIL’S Newest Campaign for Netflix Glass Onion: A Knives Out Mystery

THROUGH the power of social media, sleuthing has become very easy— some even do it just to pass the time. This is why your local Marites has been able to migrate online, piecing together clues about people’s relationships by analyzing cryptic posts and blurred photos. But what if they are put to the test to solve a murder mystery?

Together with the online premiere of the newest whodunnit film on Netflix, “Glass Onion: A Knives Out Mystery,” GIGIL has created a film that captured the face-off between Detectives (or investigative journalists) Ces Drilon, Chiara Zambrano, and Jing Catañeda against Chismosas (or showbiz reporters and content creators) Jobert Sucaldito, IC Mendoza, and Claro the Third in a murder mystery challenge.

“Putting these well-known personalities out of their comfort zone was definitely intriguing and refreshing,” says Patrise Calumpag, the concept writer of this campaign. “It is nothing short of entertaining to watch the two teams solve puzzles, uncover clues, and decode the mystery behind a tech billionaire’s murder played by comedian James Caraan, just like what happened in the film Netflix Glass Onion: A Knives Out Mystery.”

Bringing out their usual reporter traits such as attention to detail, persistence, and discipline, the Detectives were a sight to behold as they brought out their competitiveness in solving the puzzles prepared for them in record time. On the other hand, the Chismosas will make you laugh with their antics as they try to make sense of the clues they discover along the way.

Ynna Milambiling, the senior art director of this film, remarked: “We were very happy to see both Team Detectives and Team Chismosas bust out their mystery-solving skills a la Benoit Blanc, the greatest detective in the world. Surely, those online chismosas who like to snoop on social platforms would enjoy watching the players compete in finding hidden clues and connect the dots to solve the mystery.”

Written and directed by Rian Johnson, Glass Onion: A Knives Out Mystery is now streaming only on Netflix. The mystery & comedy film by Netflix is currently rated Certified Fresh at 93 percent by Rotten Tomatoes. Watch the film here: