■ MATT BARBELLI LAUNCHES ALL-NEW DIGITAL AGENCY WONDERFUL

SYDNEY, AUSTRALIA—WONDERFUL, a digital agency merging design, technology and performance marketing to scale businesses at speed, has launched by Matt Barbelli, the founder and managing director of award-winning Frank Digital.

Wonderful is an agency and consultancy hybrid, using human-centered design matched with unique insights informed by data and the latest technology to drive business and brand growth.

Combining design, technology, and performance marketing, Wonderful offers datadriven research and insights, experience design, paid media, search, social, e-commerce, and digital-first band solutions.

Matt said, “Wonderful pairs specialist expertise and strategic thinking to build brands and businesses that want to succeed across the digital ecosystem. It’s rare to find an agency with our unique service mix typically agencies excel at one or the other. We’ve seen dramatic increases in uplift when it all comes together.”

Opening its doors in mid2022, Wonderful is working with a number of clients including the largest precious metals services group in Australasia, Pallion Group and its subsidiaries Pallion Foundation and ABC Refinery; online art auction house, Luxebid and retail chain Gregory Jewellers, on a range of projects including digital transformation, UX and UI design, digital-first branding and platform development and full go to market strategies.

Vaughan Moffitt, former lead designer at Deloitte Digital, who has worked on brands including Virgin Money, NRMA, Westpac, Foxtel, and the World Health Organisation, has joined Wonderful as Head of Design alongside Nick Miers as Digital Director.

Matt added, “We’ve developed our service offering to reflect today’s digital economy. We want to diverge how clients think about performance marketing to focus it through a lens of high-performance creativity backed by insights and data.