BusinessMirror

Fastest growing finance company SAFC rolls out CSR arm; inks partnershi­p with Pasig City government

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SAFC recently kicked off the first phase of its Corporate Social Responsibi­lity (CSR) arm, SAFC HEROES, in partnershi­p with the local government of Pasig.

SAFC HEROES is one of the many ways SAFC gives back to the community, something the company is committed to do every time. This initiative aims to recognize community heroes or individual­s who go above and beyond to help out their communitie­s in their unique ways.

As part of this CSR initiative, SAFC donated 150 school kits for young Pasigueños and 150 vitamin kits for the city’s senior citizens. Joel C. Cruz, SAFC President and Chief Operating Officer, along with Paul Mendoza, SAFC Deputy Chief Operating Officer, led the turnover of the kits, which were received by Pasig City Mayor Vico Sotto and Maro Martires, one of the city councilors.

As SAFC conducts business in the city, Pasigueños will be among the primary beneficiar­ies of SAFC HEROES. Aside from gifts such as school kits for children and vitamins for seniors, SAFC will also provide job opportunit­ies for those who want to work as Loan Consultant­s.

With hard work, dedication, as well as constant guidance from SAFC’S best, loan consultant­s can earn up to P500,000 in monthly commission­s and incentives, all without having to work full-time.

In addition, SAFC is set to launch a startup business loan to qualified micro, small, and medium enterprise­s (MSMES) in Pasig to further strengthen the city's robust economy. This business loan will have a low-interest rate to allow MSME beneficiar­ies to expand their businesses and, in the future, provide Pasigueos with additional job opportunit­ies on top of those provided by SAFC.

Finally, SAFC, through SAFC HEROES, will be actively involved in "Umaagos ang Pag-asa," Pasig City's own community improvemen­t initiative that aims to inspire hope to Pasigueños through assistance programs and job opportunit­ies. SAFC will specifical­ly participat­e in "Umaagos ang Pag-asa" projects related to the three thrusts of SAFC HEROES:

Green Hero. Given to individual­s who are striving to value the environmen­t.

Life Hero. Awarded to those who inspire and influence other people to improve their health and well-being.

Love Hero. Handed out to people who demonstrat­e a palpable, unmistakab­le passion for life by participat­ing in various community activities with utmost zeal and dedication.

The SAFC HEROES program is aligned with both SAFC'S 20thannive­rsary campaign for stakeholde­rs, #vipxxperie­nce: V.I.P, and the company's initiative to strengthen and promote employee volunteeri­sm. It is also consistent with SAFC'S vision of making a difference in people's lives, a commitment President and COO Joel C. Cruz has kept for the past two decades. SAFC has grown from its humble beginnings in the early 2000s to a multibilli­on financial powerhouse. It is now one of the country's financial leaders, with 39 branches and more on the way.

With SAFC only getting bigger and better, it is now in a unique position to give back and more. It is doing so with SAFC HEROES, and many other similar initiative­s are in the works.

 ?? ?? FROM left, Paul Mendoza, SAFC Deputy Chief Operating Officer, Joel Cruz, SAFC President and Chief Operating Officer, Pasig City Mayor Vico Sotto and Pasig City Councilor Maro Martires
FROM left, Paul Mendoza, SAFC Deputy Chief Operating Officer, Joel Cruz, SAFC President and Chief Operating Officer, Pasig City Mayor Vico Sotto and Pasig City Councilor Maro Martires

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