Salomon debuts spring, summer 2024 collection at ROX BHS
IN an exhilarating showcase of innovation and adventure, Salomon, the leading brand in outdoor sports equipment, recently launched its Spring/summer 2024 (SS24) collection at Recreational Outdoor Exchange Bonifacio High Street (R.O.X. BHS). The event, which drew in 28 esteemed participants from the media, loyal customers, and influential figures, marked a significant moment in the realm of outdoor exploration.
Kicking off the event with an adrenalinepumping start, attendees were invited to participate in a gear test session, providing them with an exclusive opportunity to experience firsthand the cutting-edge features of Salomon’s latest gear offerings. From rugged trails to urban landscapes, the SS24 collection promises to elevate the outdoor experience with its unparalleled performance and durability.
Following the exhilarating gear test, participants gathered at R.O.X. BHS for a welldeserved recovery breakfast, replenishing their energy for the exciting activities ahead.
Amidst the lively atmosphere, a classroom session of Trail101 awaited, led by the esteemed Coach Miguel Lopez. Renowned for his expertise in outdoor sports and trail running, Coach guided participants through the fundamentals of trail running, sharing invaluable insights and techniques to enhance their skills on the terrain.
The attendees witnessed as Salomon unveiled its newest campaign showcasing the 90-second “Welcome Back to Earth” brand film. Salomon offered this invitation to connect with the outdoors through this campaign. By highlighting the value of the outdoors for our minds and bodies, the campaign captured a universal truth that applies to humanity: a deeper connection with nature makes us all better.
The spring/summer 2024 season marked an evolution in Salomon’s approach to the running category. “The collection embodies our relentless pursuit of excellence and innovation in outdoor gear,” remarked Aiza Dagdagan, Brand Executive of Salomon.
As the day unfolded, attendees immersed themselves in the world of outdoor exploration, gaining firsthand experience with Salomon’s SS24 collection and connecting with like-minded enthusiasts. From the rugged trails to the bustling city streets, the event epitomized the spirit of adventure and camaraderie that defines the Salomon community.