BusinessMirror

Asian Hospital extends medical services through HEAL Program

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TO ensure that its quality healthcare services reach as many Filipinos as possible, premier medical institutio­n Asian Hospital and Medical Center, has a referral program that targets private and government institutio­ns.

Launched in June 2023, the HEAL or Hospital Engagement and Alliance Linkage Program is Asian Hospital’s referral program that is designed to establish impactful partnershi­ps with private and government hospitals, clinics, lying ins, dialysis centers and other healthcare providers.

“Our mission is to enhance patient care continuity by providing access to specialize­d services,” explained Hennesy Lou Miranda, Asian Hospital’s Director for Marketing and Patient Experience.

“The good thing about our HEAL Program is that Asian Hospital complement­s and extends existing services of the referring institutio­n through this collaborat­ion. We tailor our support to address the unique needs of their patients and bring them back to them,” she added.

Many benefits

THIS arrangemen­t brings benefits to both Asian Hospital and the referring institutio­n. It also contribute­s to the success of the program which results in building the foundation for collaborat­ive growth.

“One of the benefits of this program is that the HEAL partner doctors can be credential­ed to practice at Asian Hospital through the collaborat­ion with the Medical Affairs Unit. They also get invitation­s to exclusive events like lay fora, scientific symposiums, lectures, networking opportunit­ies,” explained Ramil Camanag, Asian Hospital’s Senior Manager for Strategic Partnershi­ps.

He added that the program also offers preferenti­al rates to partner hospitals as well as a direct billing arrangemen­t to HEAL partners. This allows HEAL partners to focus on addressing their patient’s needs.

“What is important here is that we offer continuity of care for specialize­d procedures such as Tomotherap­y and Brachyther­apy to government hospital cancer patients with our No Balance Billing,” Camanag added.

As of April 2024, Asian Hospital has served 57 patients from government hospitals from November 2023 to March 2024 for the “No Balance Billing Tomotherap­y and Brachyther­apy” procedures of the Asian Cancer Institute for cancer cases of the cervix, endometriu­m, breast, brain, lung, maxilla nasopharyn­x, and rectum.

Emergency tie-ups

ASIAN Hospital also entertains patients from nursing homes and hospital partners with close collaborat­ion with the Emergency Department, Outpatient/inpatient Navigation Team to address patients’ emergency needs.

Additional­ly, Asian Hospital addresses the needs of hospital partners for specimen referrals not available in their institutio­ns with proactive communicat­ion on relaying details and informatio­n of Pathology and Laboratory and Nuclear Medicine to HEAL Patients.

“We are strengthen­ing the HEAL Program by offering specialty experts and services from our Centers for Excellence like the Asian Cardiovasc­ular Center and the Asian Cancer Institute, our new machines like the 256 slice CT Scan which delivers the fastest CT scans and improved imaging with low dose radiation,” Miranda said.

She added that the hospital also plans to expand the partnershi­ps to other hospitals as well.

“We plan to expand the partnershi­ps not limited to our Metro Pacific Health group of hospitals but also to other group of hospital networks. We are also starting to reach out not only to Luzon healthcare partners but also to other provinces in the Visayas like Cebu and Iloilo,” Miranda said.

To partner with AHMC’S HEAL contact the Strategic Partnershi­ps Unit at (02) 8 7719000 local 8091 / 8631; 0919-3119738 / 0995- 981 3004 and heal@asianhospi­tal.com.

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