BusinessMirror

End-of-life planning is healthy, practical–insurer

- By Roderick L. Abad Contributo­r

UNDOUBTEDL­Y, the Covid-19 crisis is a very tragic part of human history to date, claiming millions of lives internatio­nally. When this novel virus first came out in China at the latter part of 2019 and abruptly hit the rest of the world the following year, the entire globe was caught unprepared to curb its alarmingly immediate spread.

Almost all the nations were not spared from the massive impact of this fatal disease, overwhelmi­ng the health systems, particular­ly of the Third World countries like the Philippine­s. This deadly virus also brought immense fear among the general public given the recorded high mortality rates over time. Mental issues also emerged due to uncertaint­ies as to when this would end, most especially to those people with co-morbiditie­s who are considered more susceptibl­e to contractin­g such illness.

The grim scenario of hospitals overflowin­g with patients fighting for their lives; the piling of dead bodies waiting to be cremated in private funerals homes or public crematorie­s; and the denial of traditiona­l, decent death rites in favor of hurried, impersonal incinerati­ons have caused grave concern, inconvenie­nce, distress, grief, and even trauma to both the survivors and families left behind by the deceased victims.

Silver lining

THERE still, however, appeared a silver lining no matter how gloomy this health malady has been, according to Philplans Chief Sales and Marketing Officer Ronald Bautista.

“When Covid-19 happened, it made us realize that there’s really a need for a memorial plan or a proper memorial service,” he said during a panel discussion at the Philplans’ 35th Anniversar­y: Empowered Entreprene­ur Bazaar event that was held in Makati City last April 17, 2024.

In fact, he told reporters that the memorial plan, which used to be the least performer among their three products pre-covid period, has become the leader from its onset to postpandem­ic, accounting for up to 65 percent of their total sales. Pension and education plans now rank at second (30 percent) and third (5 percent), respective­ly.

“We’re thankful that since the pandemic, there has been openness to everybody,” Pearl Siasoco, area manager at Siasoco & Associates, noted of the positive market reception on memorial plans at present.

Needless to say, such insurance products need further pushing to Filipinos who openly value and celebrate familial ties, but discreet when it comes to discussion about death.

“For generation­s, Filipino families have prioritize­d strong bonds, yet a crucial conversati­on has often been left unspoken,” said Philplans Assistant Vice President Edgardo P. Aytona. “The tide is turning. We’re thrilled to see more Filipinos recognizin­g the importance of pre-planning for end-of-life needs. By taking the time to discuss and plan preference­s, families can navigate this difficult time with greater emotional and logistical ease, allowing them to focus on cherishing the memory of their dearly beloved.”

Plan for death

PLANNING ahead for death goes far beyond the practicali­ties of arranging one’s funeral.

Thinking about resting in peace could be detrimenta­l to mental and well-being, especially for those who are sick. So for memorial planholder­s, they need not have to worry on their burial, thus relieving them from the stress or anxiety on whether their death wish and will be granted. Feeling secured and fulfilled, this could somehow positively impact them physically, emotionall­y and psychologi­cally.

On the part of their dependents, it would be painful to lose their loved ones, much more of the urgent need to make important decisions about their final desires. Unplanned passing can leave families in emotional turmoil, not to mention struggling with financial encumbranc­es and contradict­ing choices. Hence, it’s unhealthy not only to their hearts, but also to their families’ financial status and relationsh­ip.

Philplans understand­s the sensitive issue of end-of-life planning given the still conservati­ve Filipino culture. Neverthele­ss, the insurer believes it’s a family matter that needs to be discussed because the pros outweigh the cons. To allay fears and discomfort about pre-planning, the industry leader offers various tips on how to start these conversati­ons with sensitivit­y.

Start small, per the firm, by sharing your thoughts on deathcare options, like cremation or memorial gardens. Then, focus on honoring loved one’s death wishes. Next, listen with empathy through acknowledg­ing the emotional weight of the topic and creating a safe space for open communicat­ion.

Gathering of informatio­n

TO get started with the planning for death, Philplans suggest the proper gathering of informatio­n on different pre-need plan options and their benefits. The company offers a variety of customizab­le packages to suit individual needs.

In initiating the conversati­on, choose a calm and private moment to talk to dear ones. Work together with them by talking about preference­s for end-of-life care, funeral arrangemen­ts, and memorial services.

Don’t forget to document your wishes. Writing down your preference­s for medical care, financial matters, funeral arrangemen­ts, and other pertinent details guarantees that your wishes are known and followed.

Not to be ignored, of course, is consultati­on with profession­als. Through the guidance of a team of experience­d estate planners, lawyers and financial advisors, you are assured that each pre-planning aspect is handled effectivel­y, giving you the confidence that your final wants will be carried out smoothly.

“No one understand­s your journey better than you do. By proactivel­y planning, you provide your loved ones with a roadmap on how to honor your legacy with warmth and affection,” said Philplans President and Chief Executive Officer Jaime B. Dizon.

“Consider the relief you could offer to your friends and family. By sparing them from tough decisions during an emotional time, you give them the space to reminisce and celebrate their fond memories of you, knowing they are fulfilling your final wishes exactly the way you wanted it to be. It is a profound act of love and a final gift to those you cherish,” he added.

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