UP, UP AND AWAY

‘Bicol Loco’ festival showcases music, culture and hot air balloons

BICOL Loco, the first hot-air balloon and music festival in the region, drew 165,000 attendees to the Old Legazpi Airport over the weekend, marking a tourism milestone for the Philippines.

Ako Bicol party-list Rep. Zaldy Co, who spearheaded the festival’s organization, said on Wednesday that this groundbreaking event was designed to showcase the captivating beauty of the Bicol Region, renowned for its iconic Mayon Volcano.

“We’re committed to showing Bicol’s charm to the world. My vision is to put Bicol on the world tourism map. The world needs to recognize the unparalleled beauty of Bicol. And at the forefront is the majestic Mayon Volcano,” he said.

“We want to share Bicol’s natural splendor with the world. I know we can be a premier tourist destination. And this will create jobs, jobs, jobs. Bicol’s landscapes are Instagrammable, our culture is vibrant, and our hospitality is warm. I want Bicol to emerge as a must-visit locale on the global tourism stage,” he added.

Co’s vision, coupled with the support of key figures like Capt. Joy Roa of Air Safari, ensured the festival’s resounding success.

“Set during the fiesta month of May, Bicol Loco aims to invigorate tourism. This is because we know that tourism creates avenues for local development and global recognition. For years, tourists have overlooked Bicol’s potential. Now, with this festival, we are showcasing our region’s splendor and inviting the world to experience it,” he said.

Featuring breathtaking hot-air balloon displays, daring aerial acrobatics, pulsating musical performances, and exciting raffle draws, the three-day festival ignited the enthusiasm of both Bicolanos and tourists alike. Participants were treated to a diverse array of experiences, blending adventure, music, and the chance to win coveted prizes, including four units of house and lot each worth P1.5 million.

The festival’s opening day saw a throng of 80,000 enthusiastic fans at the Old Legazpi Airport, where they were treated to a stellar lineup featuring Sarah Geronimo, Bamboo, and a surprise appearance by Apl.de.ap of the Black-eyed Peas. The energy was palpable as attendees reveled in the electrifying atmosphere.