PUTO LATIK FESTIVAL FACES A UNIQUE CHALLENGE: A BATTLE AGAINST ITSELF, SAYS CITY’S TOURISM AND CULTURE OFFICER
AS planning for the sustainability of the Puto Latik Festival remains a top priority, the Biñan City Culture, History, Arts and Tourism O ce (BCHATO) underscored this year's unique challenge: how to do better than their last festival.
Each year, they are tasked to make the celebration better than the last, continually striving to surpass previous iterations, amidst the ongoing quest for improvement.
BCHATO Head Dr. BJ Borja, awarded Most Outstanding Tourism O cer of the Philippines by ATOP-DOT Pearl Awards in 2019, said the signi cance of celebrating festivals and serving a dual function.
Firstly, specity serve as a means of remembrance, particularly for towns that may have lost or forgotten their traditions, customs, music, dance, art, and cuisine. Revitalizing these elements through festivals is imperative especially since they are ingrained in the collective consciousness of the community's history and culture.
Borja emphasized that festivals act as bridges that help revive cultural traditions and sustain them as part of the town's culture and history.
Furthermore, he highlighted that despite the wave of modernization, it is the youth of Biñan who actively push for their barangays to participate in the festival. By engaging in various activities during the festivities, they showcase their deep love for their hometown and express their pride in their barangays.
Borja believes that this sense of community and tradition will be passed down to the next generation, which will ensure the festival's continuity and signi cance for years to come.
On the other hand, Biñan City Mayor Walfredo “Arman” Dimaguila Jr. encourages everyone to be part of a nine-day celebration of Biñan's culture, arts, and talents to experience what the city has to o er.
For more information and updates on the cultural, historical, artistic, and tourism celebrations in Biñan, visit https:// experiencebinan.com/.