Daily Tribune (Philippines)

Get expert buying advice

- W. SANCHEZ

Samsung has launched a new Live Shop Assist Service, a one-on-one online shopping assistance via live streaming for consumers.

The Live Shop Assist service significan­tly reduces time spent inside physical stores browsing through products.

It instead lets consumers make choices on how to make their homes better in the comfort of their own homes.

Consumers can now get all the support they need when buying their latest gadgets, TV, and home appliances, just like shopping in-store.

One of the biggest advantages of the service is getting product expert consultati­ons, where consumers can ask detailed questions and get immediate feedback on queries including product specificat­ions.

“Consumers can get personaliz­ed recommenda­tions according to their preference­s such as the size of TV or capacity of an aircon, refrigerat­or, or washing machine that will suit their living space and needs,” says James Jung, president of Samsung Philippine­s.

“Our shop assistants can also highlight other useful features that customers might ask when they shop in the stores,” he added.

Traditiona­lly, consumers prefer to see and feel the products before buying (e.g. opening refrigerat­or doors to size up the storage, checking out the correct TV size and optimal viewing distance based on their space, testing the Galaxy devices’ cameras and applicatio­ns).

To respond to this need, product demonstrat­ions via live streaming or video call will also be an available service. Consumers won’t need to rely solely on reading and looking at product images and specificat­ions.

“Samsung Live Shop Assistants also give consumers an option to speak to product experts, bringing the experience closer to physical shopping,” Jung explained.

The Live Shop Assist service lets consumers opt to get assistance through

www.samsungliv­eshopassis­t.com wherein consumers can choose a product group (mobiles, TVs, digital appliances, etc.), start their consultati­on via livestream video call, chat, or voice call.

The Live Shop Assist gives consumers the assurance of personaliz­ed and complete in-store shopping experience right in the comfort of their homes.gives online shopping a few unique twists to offer a pseudo “in-store” shopping experience at home.

 ?? PHOTOGRAPH COURTESY OF OPPO ?? SAMSUNG’s Live Shop Assist provides insight on products on sale.
PHOTOGRAPH COURTESY OF OPPO SAMSUNG’s Live Shop Assist provides insight on products on sale.

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