Daily Tribune (Philippines)

DITO: Break even may take years

It’s not going to happen this year or even next year. But of course, we will work on that

- BY MARIA ROMERO @tribunephl_mbr

It would take years before startup DITO Telecommun­ity Corp. hits its profitabil­ity targets despite its upcoming commercial launch which is anticipate­d to usher in stiff market competitio­n.

The Chinese-backed telecommun­ication firm, on Tuesday, admitted that “it will take a while” before the network generates a profit.

“(Generating profits) would take years. It’s not going to happen this year or even next year. But of course, we will work on that,” DITO administra­tive officer Adel Tamano told reporters.

Meanwhile, DITO chief technology officer Rodolfo Santiago said in jest: “I thought this is just a public service? Do we really have to profit from this?”

This year, DITO said it is on track to meet its capital expenditur­e guidance, with P26 billion earmarked for spending. In 2020, the company set aside P150 billion to support its infrastruc­ture rollout.

DITO forges deal with Globe

“We would rather spend our money on towers than on K-Pop stars. We’re not spending millions to get endorsers because our best endorsers are the people,” Tamano underscore­d.

Relatedly, DITO has also inked an interconne­ction deal with Ayala-led Globe Telecom, Inc. to boost customer experience.

The interconne­ction agreement covers domestic mobile calls and SMS enabling Globe’s customers to make mobile calls, send SMS with DITO Telecommun­ity’s customers without additional charges.

The deal is expected to kickoff next month.

I thought this is just a public service? Do we really have to profit from this?

By 8 March, at least 10 physical retail stores will open in the Visayas and Mindanao. Dito cell numbers will use the following prefixes: 0991, 0992, 0993, 0994, 0895, 0896, 0897 and 0898.

Despite speculatio­ns on potential espionage, DITO is still pushing to build cell sites inside military camps.

5 towers inside camp

In the Camp Aguinaldo in Quezon City alone — the headquarte­rs of the Armed Forces of the Philippine­s — the network was cleared to build five towers.

Santiago said they are just waiting for the final go-ahead before they proceed with the constructi­on.

Currently, DITO is “on track” to build over 2,000 cell towers nationwide to meet its second technical audit requiremen­ts.

DITO promised to cover 84 percent of the Philippine­s and offer a minimum average speed of at least 55 Mbps by the end of its commitment­s.

DITO consortium is composed of Dennis Uy’s Udenna Corp., its subsidiary Chelsea Logistics Holdings Inc., which owns 60 percent of the firm, and state-owned China Telecommun­ications Corp., which owns the remaining 40 percent.

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