Daily Tribune (Philippines)

How Angeline Quinto became her fan’s product endorser

The pop star’s signature hit, ‘Tuloy ang Pangarap,’ was the favorite of a despairing woman who found success in a beauty product

- BY DANNY VIBAS

Angeline Quinto and Armie Rosale have one thing in common — they both struggled to attain their respective ambitions.

Growing up an adopted child, Quinto dreamed of becoming a singer and joined amateur singing contests. But she was said to have had more losses than wins.

Businesswo­man Armie Rosale wanted to get a celebrity ambassador for her venture. She offered an endorsemen­t deal to Quinto and other artists

She didn’t give up, though. She kept fighting it out until she emerged grand champion on ABSCBN’s reality talent show Starpower: Sharon Cuneta’s Search for the Next Female Superstar.

Her winning song was “Patuloy ang Pangarap,” written by Star Records’ Jonathan Manalo as part of the competitio­n mechanics — in which each of the four finalists in the search was assigned a profession­al composer.

Meanwhile, Rosale was hard up and despaired over her complexion, which she equated with her low social class. She would break into tears but feel hopeful every time she heard “Patuloy na Pangarap” on radio.

She became a fan of Quinto.

Rosale chanced upon a beauty product that improved her skin and her looks. “I became a reseller of the products. Also, I managed to convince one of my suitors then to use the products. He loved it, and became a reseller himself, became my boyfriend and eventually my husband and business partner,” she told media recently at Café Romulo in Quezon City where she presided over the launch of Quinto as endorser of her business venture, Ayesha Beauty Products (ABP).

Four years ago, Rosale and her husband Michael Agmata put up ABP, which did so well that the company will have its own laboratory and manufactur­ing plant in Cavite in September this year.

Wanting to get a celebrity ambassador for ABP, Rosale said she offered the endorsemen­t deal to others aside from Angeline.

“I rejoiced when Angeline was the first to accept the offer,” said Rosale, who named her product after her second name, Ayesha.

“I am now part of your family and I am very happy to be one,” Quinto said at the ABP ceremonial contract signing.

‘I am now part of your family and I am very happy to be one,’ Quinto said at the ABP ceremonial contract signing.

“I really need a family to belong to since I lost my Mama Bob (her adoptive mother, actually her aunt on her father’s side and who died recently). Your offer came at the right time. I have no reason to turn it down.”

Visit ABP’s Facebook page.

 ?? PHOTOGRAPH COURTESY OF FB/ ANGELINE QUINTO ?? ANGELINE Quinto is the face of a beauty brand.
PHOTOGRAPH COURTESY OF FB/ ANGELINE QUINTO ANGELINE Quinto is the face of a beauty brand.
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 ?? PHOTOGRAPH COURTESY OF IG/LOVEANGELI­NEQUINTO ?? (FROM left): Ayesha Beauty Products COO Michael Agmata, founder and CEO Armie Rosale and Angeline Quinto.
PHOTOGRAPH COURTESY OF IG/LOVEANGELI­NEQUINTO (FROM left): Ayesha Beauty Products COO Michael Agmata, founder and CEO Armie Rosale and Angeline Quinto.
 ?? PHOTOGRAPH COURTESY OF IG/ABPCORPPH ?? ANGELINE Quinto is the new face of Ayesha Beauty Products.
PHOTOGRAPH COURTESY OF IG/ABPCORPPH ANGELINE Quinto is the new face of Ayesha Beauty Products.

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