Record label, singer partner with charity group to support poor communities
Through this partnership, we are in a stronger position to provide aid to vulnerable communities and double down on our outreach operations to address food and nutrition insecurity nationwide.
Sony Music Philippines and singer-songwriter Hazel Faith have partnered with charity organization Rise Against Hunger to support vulnerable communities challenged by food insecurity amid the Covid-19 pandemic.
This is part of Sony Music Group’s (SMG) global Season of Giving campaign, in which the company and its artists give back to every local community SMG operates in.
Across the world, SMG supports global organizations dedicated to providing aid to alleviate food insecurity, lessen homelessness and refugee support, as well as music industry relief and educational programs for communities impacted by the pandemic.
This also follows the support provided through SMG’s Global Social Justice Fund to move the needle in broadening opportunities for underserved communities worldwide. In October, the company partnered with Spark! Philippines to champion young women’s rights through music and film.
In November, the Season of Giving program saw SMG committing sizeable amounts in each territory where the company conducts business: Africa, Asia, Australia/New Zealand,
Canada, Continental Europe, Latin America, United Kingdom, and the United States.
Since 2014, Rise Against
Hunger Philippines has packaged over 543 million meals for vulnerable individuals across 78 countries, including over 7 million meals for people in the Philippines. With the funding from SMG, the organization will reach 1.5 million people in communities affected by the pandemic, through the distribution of donated food items and relief packs to hungry households.
Jose Mariano Fleras, executive director, Rise Against Hunger Philippines, said, “Covid-19 has only worsened the hunger situation in the Philippines by costing people their livelihoods and making it more difficult for resources to reach those who really need them. We have unfortunately seen an additional four million households in the Philippines impacted because of the pandemic.
“Through this partnership, we are in a stronger position to provide aid to vulnerable communities and double down on our outreach operations to address food and nutrition insecurity nationwide.”
Hazel Faith joined as volunteer and performed for its Rise Against Hunger beneficiaries. Hazel Faith is part of Sony Music Philippines’ Christian label Waterwalk Records, which brings fresh Christian music infused with pop influences from faith-based artists to the new streaming generation.