Growsari joins TESDA’s iSTAR program

‘TESDA Women Center is happy to have Growsari as one of the resource partners for all our iSTAR graduates. This will boost their morale and help them adjust to the digital landscape and apply the lessons in our digitalization module’

Leading Philippine business-to-business ordering and store solution platform, Growsari recently partnered with Technical Education and Skills Development Authority Women’s Center to enable sari-sari store and micro, small, and medium enterprise owners to adapt to digitalization and empower them through the use of technology.

The said collaboration will also make Growsari part of TESDA’s iSTAR program, giving graduates of the program access to resources.

In partnership with Coca-Cola Philippines, TESDA’s iSTAR Program builds on the success of the Sari-sari Store Training and Access to Resources program under TWC, geared to train women engaged in medium small and micro enterprises and giving them access to different resources to grow their businesses.

Through the program, over 200,000 women have been empowered and taught how to start their small businesses.

For Growsari’s part, it will be teaching graduates of the program the benefits of e-commerce technology.

“We’re very excited to launch this partnership with TWC as Growsari strives to strengthen its commitment to uplift the grassroots MSMEs of the country,” said Growsari chief marketing officer MaiMai Madrid Punzalan.

Growsari to make it easier

“Growsari will make it easier for them to run and further grow their business by addressing their daily struggles of procurement, profit maximization and access to working capital,” she added.

Graduates of the iSTAR program will undergo different lessons on how to use the platform to procure their physical goods from Growsari, and unlock additional revenue streams with digital products such as load, bills and cash-in, while leveraging their credit line for working capital.

In addition, Growsari will educate them on demand generation tactics with their customers through competitive pricing and exclusive promos.

“TESDA Women Center is happy to have Growsari as one of the resource partners for all our iSTAR graduates. This will boost their morale and help them adjust to the digital landscape and apply the lessons in our digitalization module,” said TWC chief, Angelica Gonzales during a recent Memorandum of Understanding signing with Growsari.

Growsari said it looks forward to continuing to develop and create innovative ways to empower sari-sari stores and MSMEs in the Philippines.