LPU MMA juniors dominate Rotary PSA Festival

Third year Multimedia Arts students from Lyceum of the Philippines University Manila emerged victorious at the 6th Rotary PSA Festival. This after three years of landing as semifinalists in the annual competition of public service announcements geared towards the Rotary International’s Areas of Focus.

LPU Manila barged into the win column after MMA junior Hazel L. Ampon placed third in the 30-second video making contest designed to create and promote awareness about the Rotary’s efforts. Her animated PSA “Primary Lines” illustrates the boundaries set by the lack of education in the Philippines.

“The concept was greatly inspired by optical illusions on lined paper, which eventually developed the idea of something or someone existing on the other side. The primary lined paper then became the symbol for basic education as it is used early in the elementary stage of education,” Ampon explained.

“I wanted to emphasize the reality that not every child has access to quality education, which deprives them of their growth and development. And so, using the lines as cage bars construes that the lack of basic education limits the child to the better life that they deserve,” she added.

On the other hand, fellow LPU MMA junior Roniel Justine T. Sañez’s entry “ApoliPOLIO” won a special award in highlighting the Rotary’s End Polio Now campaign.

“This certain issue regarding one of the latest movies asking why Mabini is always sitting in the movie triggered me and made me think on how I can introduce him again and also to help on how to gain knowledge about polio,” Sañez revealed.