Indonesian rapper-actor Rich Brian drops catchy ‘Sundance Freestyle’

Coming off the heels of the Sundance premiere of his first-ever feature film, the Justin Chon-directed

Jamojaya, Indonesian rapper, singer, and producer Rich Brian has released the single “Sundance Freestyle” via 88rising/Warner Records.

“Sundance Freestyle’s” accompanying music video, directed by frequent collaborator Daniel Cloud Campos, sees Brian in full movie-star persona on an imagined talk show set, preparing to chat about his starring role in

Jamojaya. An elaborate one-take shot reveals a wide array of characters — including skateboarding keytarists and disco dancers — disrupting and causing disarray to the entire production.

Jamojaya premiered at the recent 2023 Sundance Film Festival. Directed by seasoned actor and filmmaker Justin Chon, the film depicts the growing gap between a father and son. Brian stars as a young up-and-coming rapper who wants to hire a manager and a music label from the United States to take over from his father, played by Yayu Unru, who has guided his son’s career as a singer from the start. Most of the scenes in Jamojaya are in the Indonesian Malay language. 88rising CEO and co-founder Sean Miyashiro also contributed to the film as an executive producer.

“Sundance Freestyle” follows Brian’s recent, self-produced track “VIVID”, featuring $NOT. The breakup anthem features the rappers trading verses in a hypnotic volley, dissecting relationship ups and downs.

Brian also headlined 88rising’s fourth annual flagship Head in the Clouds festival in Los Angeles in August 2022 to an audience of over 35,000 and the festival’s globally expanded stages in Jakarta and Manila in December 2022.