AWESM CEBU IGNITES UNFORGETTABLE SINULOG EXPERIENCES

Celebrate Sinulog, the country’s grandest festival, at your favorite SM malls in Cebu! Immerse yourself in the excitement of festive events at the core of the Sinulog Festival this month of January with the AweSM Cebu campaign. The Sinulog Festival in Cebu is a vibrant and deeply-rooted religious celebration that traces its origins to the Feast of the Sto. Niño.

SM Seaside City Cebu and SM City Cebu, as part of the AweSM Cebu initiative, offer a vibrant and culturally rich experience for both locals and tourists when they visit the two SM malls in Cebu City this Sinulog 2024.

RELIGIOUS EXHIBITION

To start off the celebration, SM City Cebu and Ramon Aboitiz Foundation, Inc. present the Treasures of Devotion, a virtual exhibition of religious objects or objects of devotion. Through photo and video documentation, the religious objects found in diocesan and parish museums and private collections in Cebu were catalogued, unearthing layers of memories and experiences accrued by generations of believers and discovering stories of faith and devotion as shown, shaped, and sustained by these religious artifacts. The exhibition is located at the first level of the North Wing, and is ongoing until January 31.

The Order of Saint Augustine brings to the Cebuanos the OSANino @ 40 exhibit at the Cube Wing Atrium of SM Seaside City Cebu which is ongoing until January 21, 2024. The Augustinian Friars of the Province of Sto. Niño de Cebu – Philippines celebrate with great joy the 40th anniversary of their juridical existence as a Province and with grateful hearts thank the Lord for this gracefilled period of religious witnessing to the Charism of the Order and of fruitful service to the Church in the Philippines and in other parts of the world.

ART EXHIBIT

Shoppers are also invited to witness the Sto. Nino painting exhibit by Friday Group Sessionistas from January 10 to 24 at the level 3 Seaview Wing of SM Seaside City Cebu. The exhibit highlights on the Santo Niño and is timed with the celebration of the Sinulog festival, which honors the Holy Child.

FUN & ENTERTAINMENT FOR FAMILIES & FRIENDS

Celebrate Sinulog in bold and vibrant hues! Islands Souvenirs' Cut & Style at SM

City Cebu and SM Seaside City Cebu invite you to explore their Sinulog Merch pop-up store for the best fusion of tradition and contemporary style this year. Check-out the Cut & Style booth at the lower ground level of SM City Cebu, and at the City Wing Atrium of SM Seaside City Cebu.

COLORFUL INSTALLATIONS

Snap the best shots for the gram at the AweSM Cebu Sinulog Square! Immerse yourself in the rhythmic beats and let the vibrant colors unfold the electrifying energy of the festivities at the North Wing Atrium, SM City Cebu! Dive into the vibrant world of the AweSM Cebu Artscape at SM Seaside City Cebu’s Mountain Wing Atrium and experience a haven of festivity, where tradition meets modern splash of colors and rhythms. The AweSM Cebu Artscape installation is a contemporary take of “sulog”, the movement of the water current

that inspired Sinulog’s famous steps – forwardbackward steps.

LIVE STREAMING OF NOVENA MASSES

Devotees of the Sto.Nino may also attend the hourly novena masses through the live streaming on the big screen live from the

Basilica Minore del Sto. Nino. The Novena live stream happens at the Cube Wing Atrium of SM Seaside City Cebu.

MOUTHWATERING LOCAL DISHES

Food lovers check this out! Visit the StrEATs of Cebu booths where one can enjoy an gastronomic feast of Cebu’s lechon and other Cebu delicacies. StrEATs of Cebu is located at the lower ground level of the main mall of SM City Cebu from January 15 to 21, 2024.

SM Seaside City Cebu brings back the annual Lechon Festival happening on January 18-21 at the City Wing Atrium. Shoppers may buy Cebu lechon—with recipes coming from the cities of Cebu, Mandaue, Talisay, Carcar and the municipality of Liloan—all in one place.

HUGE DISCOUNTS & PROMOS

Shoppers will also enjoy huge discounts in the Sinulog Sale from Jan. 19 to 21 in SM City Cebu and SM Seaside City Cebu. Get into the festive spirit with great selection of sale items of up to 50% off mall wide.

Don’t miss out these AweSM events this Sinulog weekend, only happening at SM Seaside City and SM City Cebu.

For updates & inquiries, checkout SM City Cebu (Official) and SM Seaside City Cebu (Official) on Facebook.

At SM Seaside, the Sinulog Celebration takes on a special meaning with the divine presence of the Pilgrim Image of Sto. Niño de Cebu. Witness religious exhibits until January 24, 2024.

Capture the perfect content at the AweSM Prism Tunnel—an electrifying fusion of lights and colors. Don’t miss the chance to create amazing content in this unique tunnel located at the 3rd Level of the Seaview Wing Atrium.

This Sinulog season, meet the 'Life of the Party', Chibi Boy at Islands Souvenirs Cut & Style Carnival at the Lower Ground Level, Main Mall.

Dive into the vibrant world of AweSM Cebu Artscape - a colossal explosion of creativity at SM Seaside, Mountain Wing until January 31, 2024.

#AweSMCebu at SM Seaside delights shoppers and festival-goers with captivating attractions such as Rainbow Rapture and Prism Tunnels, offering a one-of-a-kind and immersive experience.

Take a picture at SM City Cebu’s AweSM Sinulog Square installation located at the North Wing Atrium, and experience a haven of festivity, where tradition meets modern splash of colors and rhythms.

Sinulog beats are amplifying the joy at SM City Cebu! Witness the BEST street dance performances of our local Sinulog dancers around the mall.

First-ever AweSM Sinulog Petstival King & Queen takes the stage at SM Seaside as pets join in the festive vibe with creative Sinulog costumes and pet stroller floats.

Gear up for the BEST Sinulog experience in SM City Cebu, and explore vibrant pop-up stores featuring exclusive Sinulog merch and native items around the mall.

Lechon overload at SM Seaside! Savor world-famous Cebu Lechon at the City Wing Atrium until January 22, 2024.

Experience the BEST Sinulog celebration at SM City Cebu. Let the vibrant colors and glowing atmosphere at the North Wing Atrium transport you to a world of festive joy!