MILANO MODA UOMO:
SETTING THE FASHION BAR HIGH FOR 2024
Touted as the most influential in the Milanese scene for the Men’s Fashion Week, Milano Moda Uomo made another successful run this year from 12 to 16 January in the Italian city of Milan. The annual event commenced with prêt-à-porter and accessories collections from top brands like Prada, Gucci, Zegna, Dolce & Gabbana and Tod’s. In the end, it proved to be committed to continuing to captivate designers and trendsetters with an exciting array of sophisticated and contemporary Italian designs, as well as some international trends.
Speaking of global appeal, some of Thailand’s top actors who are also known worldwide turned up as guests in different shows. Fashion truly speaks just one language.
PRADA
While Prada’s show explored fundamental truths of humanity, such as natural instincts and emotional needs, this fall/ winter collection was also about something basic. It reflects the idea of the environment and the seasons: a sense of the outdoors, of the actuality of nature and a direct expression of the desire to go outside and, to experience the world.
The clothes, in turn, reflected and reacted to their surroundings, from the disparate and distinct environments to the intricacies of the interior and exterior. Amplifying the experience was the topnotch set design created by AMO, the research and creative studio of architecture firm Office for Metropolitan Architecture. The set design juxtaposed an office interior with a natural landscape, demonstrating the paradoxical dichotomy between these two coexisting worlds.
As one of the front-row guests, Thai actor and Prada brand ambassador Win Metawin Opasiamkajorn dazzled fans in an all-black ensemble with distressed details. He donned an ensemble of tailored pants, vest and blazer that was paired with an edgy leather jacket that debuted on the AMO-designed runway.
Prada’s head designer Miuccia Prada, as reported by the Women’s Wear Daily, described the collection as the “relationship between town and country, but make it fashion.”
GUCCI
From womenswear to menswear, newly appointed Gucci creative director Sabato De Sarno immediately made a statement after he took over in November 2022. This was quite evident in his Spring-Summer 2024 Collection presented at the Ancora fashion show in September 2023, when he debuted a collection for women. This time at the Milano Moda Uomo, Sarno presented his debut collection for men at Fonderia Carlo Macchi.
“It’s a story of the joy of life, of passion, of humanity, of people, of real life, of irreverent glamour, of provocation, of confidence, of simplicity, of immediate feelings and emotions, of a specific type of art, of words — in artworks, in pictures, in spaces. A story of richness and desire. It is a story of fabulous, diverse people,” Sarno explained in an interview.
“A story of objects — shiny, cold to the touch but warm to the heart and soul, these are desirable to collect, not for a museum but to enrich everyday life. It’s a story of music and nights out, of sweat, dancing and singing. It’s a story of family, of kissing, lots and lots of kisses. It’s a story of everything, again, but this time expressed through joy.”