BRIDGING CONTENT CREATORS WITH BRANDS AND BUSINESSES
This is where the new CreaTV Management Inc. comes in, composed of top content creators themselves: CEO Edmar Estavillo, COO Norvin Dela Peña and CMO Gavin Capinpin.
Simply put, a content creator is someone who creates material for channels and platforms on the internet. The ascent of content creators began during the pandemic, when people worldwide were confined to their homes and only had social media to consume and find succor in.
Of course, not all content creators and their creations are created equal. Many get their 15 minutes of fame and then disappear the moment bolder and more compelling content appears.
Those that maintain their might, relevance and number of subscribers are personalities that not only arouse curiosity, but also become somehow a part of their viewers’ lives — through the laughter, advice, education, inspiration or simply that special magic called charisma, relatability, connection, trust that the best of them are able to dish out. This is where CreaTV Management comes in, composed of top content creators themselves: CEO Edmar Estavillo, COO Norvin dela Peña and CMO Gavin Capinpin. “We are on a mission to bridge the gap between talented content creators and influencers with brands and businesses, marking a significant milestone in
the landscape of digital marketing,” said Estavillo.
“It is more than an agency. I am affirmative that it’s a catalyst for meaningful collaborations and impactful storytelling,” he added.
The grand launch held recently was a celebration of creativity, innovation and the potential of genuine connections between content creators and brands.
“CreaTV Management Inc. is not just about managing influencers; it’s about redefining the dynamics of influencer marketing. The vision of transforming influencer marketing into a realm of genuine connections and innovative strategies is now a reality,” Estavillo promised.
Dela Peña emphasized the company’s commitment to excellence: “Content is always king, that is why we at CreaTV stands as the reigning champion. We’re not
just facilitators; we’re enablers of dreams, connecting influencers with the right opportunities.”
Beyond connecting influencers with brands, the company offers unique troubleshooting services for social media creators.
As Capinpin explained, “Troubleshooting is the heartbeat of our operations. It carries a big significance because we understand the challenges influencers face in the everevolving digital landscape, and our services are designed to ensure a seamless and successful online presence.”
CreaTV’s major aspiration is to become the driving force in the evolution of influencer management. Some of the most widely watched content creators are now under CreaTV, among them Ser Geybin (Capinpin himself), Vin FPV, Foreign Germs, Adeng Vlogs, TOGO TV, Chief Allen and Macky TV.