WOOING, WOWING PIZZA FANS WITH LUXURY CARS
Through Shakey’s Pizza’s ongoing promo, the business group that owns the Philippine franchise and other brands, such as Peri-Peri and R&B Tea, gives away three BMW X Series SUVs
When you pass by a Shakey’s Pizza restaurant, you may notice that there’s almost always a nearby branch of Peri-Peri Charcoal Chicken & Sauce Bar or even an R&B Tea. You may also wonder why, as you get inside any of those establishments, you will be able to
order from all three. That’s because they, along with Potato Corner and Project Pie, are what the business group Shakey’s Pizza Asia Ventures, Inc., or SPAVI, calls their “Wow” brands.
Shakey’s Philippines’ ongoing promo, Supercard Super Cars Monthly Grand Giveaway, therefore extends to its sister companies, particularly PeriPeri and R&B Tea. Every P300 purchase at all three brands — either dine-in, takeout or in-house delivery (meaning not through Grab Food, Food Panda or any similar app) — earns one raffle entry.
Just make sure that you’ve already availed of the Shakey’s Supercard loyalty card, whether it’s the Classic or Gold, and then you enroll it to the official promo site, supercars.mysupercard.ph. All the raffle entries that you’ve earned will reflect there for the duration of the promo, beginning last 15 January and lasting until 14 April.
True to the promo’s title, supercars will be given away. Three BMW X Series SUVs are at stake in the monthly raffle draws: X1 for entries received from 15 January to 14 February; X3 for entries received from 15 January to 14 March; and X5 for entries received from 15 January to 14 April.
Yes, those who participate in the raffle have up to three chances to win because non-winning raffle entries will still be included in the subsequent draws. Take note that all raffle draws will be done electronically under the supervision of a representative from the Department of Trade and Industry representative.
WOW FACTOR
“Since 1975 nagbukas ang Shakey’s dito (opened here), this is the first time ever that we’re giving away not just one but three supercars,” SPAVI president and chief executive officer Vicente L. Gregorio told media representatives at the recent launch of Supercard Super Cars Monthly Grand Giveaway. “We thought about it. We said, ‘If we’re gonna do another promo, let’s make it different. Let’s keep wowing our guests.’”
Gregorio added that the promo is their way of showing appreciation to their loyal patrons, who kept them going during the Covid-19 pandemic and now that they’ve recovered from the setbacks it had caused especially in the food service industry.
As for their partnership with BMW for the promo, he explained, “We have very high respect for BMW, the ultimate driving machine. I’ve had the privilege of driving one.” After such experience, Gregorio recalled thinking about those who patronize the brands under Shakey’s group and told his colleagues, “Let’s give them this kind of car.”