ENHYPEN DROPS SPOTIFY K-POP ON! TRACK
In ENHYPEN’s cover of ‘I NEED U,’ laidback acoustic instrumentals replace the electronic synth sounds from the original version for an Afro-rhythm twist.
K-pop powerhouse Enhypen has just dropped its Spotify K-Pop ON! (온) Single featuring its soul-stirring rendition of “I NEED U” by BTS.
Produced and released as part of Spotify’s K-Pop ON! (온) First Crush campaign, the track is the first of three Spotifyexclusive covers by a stellar line-up of K-Pop artists, each paying homage to the sunbaes (senior artists) who ignited their passion for the genre.
“This Spotify K-Pop ON! (온) Single means so much to us. In addition to bringing ENGENEs (our fans) a new track, this was our chance to tell the stories of our beginnings with K-Pop through a song loved by the members. We’ve always appreciated Spotify’s support for our music, so it’s an honor to be a part of its K-Pop ON! (온) Anniversary celebrations. We hope listeners enjoy our rendition of ‘I NEED U’ and we can’t wait to hear their First K-Pop Crush stories too!” Enhypen said.
The campaign was launched in celebration of the anniversary of global K-Pop flagship Spotify playlist dedicated to giving listeners a platform to discover and tune in to the best from the genre. Since launching in 2014, the playlist has since been “saved” by over 5.3 million Spotify users worldwide and racked up billions of streams for Korean artists.
In ENHYPEN’s cover of “I NEED U,” laidback acoustic instrumentals replace the electronic synth sounds from the original version for an Afro-rhythm twist. While presenting a more mellow version of the track, the members’ performance delivers the emotions of the lyrics with sincerity and showcases the group’s unique color and charm.
Since their debut in 2020, Enhypen, made up of Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki, has been winning hearts worldwide. With their music transcending language and cultural barriers, they have amassed more than 8.7 million monthly listeners on Spotify and rounded off 2023 as the fifth most-streamed K-Pop boy group on Spotify Wrapped.