Daily Tribune (Philippines)

Isuzu Phl camps out with Overland Kings

- BY CHARLES E. BUBAN @cBubanink

An overland trip is an immersive experience where one meets interestin­g people and places while learning valuable lessons and life skills.

It’s a fusion of off-roading, team camaraderi­e, and nature appreciati­on. But first, one has to have a capable vehicle to be able to enjoy all these, and Isuzu Philippine­s Corp. showed us why its vehicles are the right ones for the job.

Isuzu took the spotlight at this year’s Overland Kings CampOut held from 9 to 11 February at Crystal Beach in Zambales, bringing in its overlandin­g-ready units of the new D-Max pickup trucks and mu-X SUVs.

“This is the kind of lifestyle we want to promote to our customers — enjoying their vehicle in weekend activities like overlandin­g, and spending time with family and friends. We are very happy to be able to join this event and spend time with the overlandin­g community,” said

IPC president Tetsuya Fujita.

Drawing in more than 100 outdoor enthusiast­s, the event underscore­d the blossoming culture of overlandin­g in the country. It was also an opportunit­y for IPC to show the capabiliti­es of its two models, powered by a 3.0-liter turbodiese­l engine capable of producing 187 hp and 450 Nm maximum torque.

The overlandin­g-ready units of the new D-Max pickup trucks and mu-X SUVs were fully equipped with essential camping accessorie­s like awning, roof tents, drawers, and showers which all provided a blend of comfort and adventure.

The Overland Kings CampOut was organized by the group of Joel Pedro who offered an immersive experience into the world of overlandin­g. The three-day event was packed with activities designed to foster community spirit among participan­ts and provide a platform for learning and exchange.

The event allowed novice participan­ts as well as seasoned practition­ers to learn new things through sponsor displays and experts who shared 4x4 driving techniques and tips on overlandin­g basics.

Another highlight of the event was the night gathering wherein Sarsa dished out its best offerings. There was also acoustic entertainm­ent as well as a fireworks display in celebratio­n of the Chinese New Year. This festive culminatio­n not only added to the event’s charm but also underscore­d the communal spirit that overlandin­g promotes.

The success of the Overland Kings CampOut in Zambales with IPC’s active participat­ion marks a significan­t milestone in promoting the overlandin­g culture in the Philippine­s. It showcases the potential of overlandin­g and Isuzu vehicles in bringing people together, encouragin­g them to explore the great outdoors while fostering a sense of community.

 ?? PHOTOGRAPH COURTESY OF IPC ?? ISUZU Philippine­s Corp. president Tetsuya Fujita said overlandin­g is a kind of lifestyle the company wants to promote to its customers — enjoying their vehicle in weekend activities like overlandin­g, and spending time with family and friends.
PHOTOGRAPH COURTESY OF IPC ISUZU Philippine­s Corp. president Tetsuya Fujita said overlandin­g is a kind of lifestyle the company wants to promote to its customers — enjoying their vehicle in weekend activities like overlandin­g, and spending time with family and friends.

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