Mangrove planting, beach cleanup mark MR.DIY’s AoK
MR.DIY forges stronger bond with a coastal community hosting its 500th store
In an extraordinary celebration of its 500th store milestone, retail giant MR.DIY conducted a series of impactful activities in Bohol under its Acts of Kindness program aimed at forging stronger bond with the community it serves while demonstrating the company’s unwavering commitment to social responsibility.
On 11 February, MR.DIY volunteers embarked on an environmental journey to Barangay Doljo in Panglao. The volunteers, embodying the spirit of community engagement, planted 1,500 mangrove seedlings as their contribution to protecting and preserving the environment.
Simultaneously, a beach clean-up unfolded, adding a tangible and positive impact to the coastal ecosystem. The day concluded with a beach rally game, fostering camaraderie among the volunteers.
Two days later, MR.DIY continued its wave of kindness by extending its reach to the Bolod Elementary School. The educational initiative included the distribution of 500 school kits to as many students as possible, coupled with assorted household products for the school. This initiative, focused on education and family welfare, resonated with MR.DIY’s core values.
Meanwhile, in Barangay Danao, the impact of wellness unfolded with MR.DIY’s dedication to community health. Two hundred beneficiaries received essential medical services, while 300 others benefited from optical care. The total of 500 beneficiaries reflects MR.DIY’s holistic approach to community well-being.
The AoK program, an integral part of MR.DIY’s corporate social responsibility initiatives, trace their origins to the Good Bag Campaign. The program operates through four pillars: Protection and Preservation of the Environment, Family Welfare, Education and Youth Development. The Good Bag Campaign, where the community can actively participate, symbolizes MR.DIY’s commitment to driving positive change.
The financial contributions from MR.DIY’s CSR initiatives are channeled through the sale of eco-bags, a tangible and sustainable way for customers to contribute to the community. With every P7 purchase of a reusable eco-bag at MR.DIY, P1 is donated to partner organizations, further fueling the positive impact of the AoK program.
As of last year, MR.DIY has donated 2.2 million to non-government organization partners through the Good Bag Campaign and AoK programs. This commitment to community service continues to grow as MR.DIY expands its footprint into new communities, solidifying the meaningful connections it builds with the people it serves.
The 500th Store Milestone Celebration in Panglao marks not just a numerical achievement for MR.DIY but also a significant step towards building more robust, resilient communities through AoK. As MR.DIY continues to grow, so does its commitment to positively impacting the world.