SM Cares, PLDT, Smart promote responsible e-waste disposal

‘Through this partnership with PLDT and Smart, our goal is to promote and expand the reach of the E-Waste Collection Program, leveraging our combined expertise and resources to drive positive change in electronic waste management in the country’

To strengthen its efforts in promoting the responsible disposal of electronic waste, SM Cares, the corporate social responsibility arm of SM Supermalls, recently tapped PLDT Inc. (PLDT) and its wireless unit Smart Communications Inc. (Smart), two of the leading telecommunications providers in the country for a strategic partnership that will expand SM’s Electronic Waste Collection (EWC) Program and drive further positive change in electronic waste management in the country.

The partnership was publicly launched last 22 April 2024.

In a short message, Joaquin L. San Agustin, SVP of SM Supermalls for Marketing, underscored the need for the responsible disposal of electronic waste to help minimize its impact on human health and the environment.

He also thanked PLDT and Smart for partnering with SM for the initiative. “Through this partnership, our goal is to promote and expand the reach of the E-Waste Collection Program, leveraging our combined expertise and resources to drive positive change in electronic waste management in the country,” he added.

Importance of sustainability

“Recognizing the importance of sustainability and responsible consumption, our brands, PLDT Home and Smart, have been actively promoting e-waste collection and recycling as part of their sales, marketing, retail operations, and customer engagement activities.”

“We are thus grateful to have found a like-minded nd partner in SM, as this joint initiative significantly expands our reach and makes e-waste collection and circularity solutions even more accessible and convenient to our customers and the general public,” said Melissa V. Vergel de Dios, chief sustainability officer at PLDT and Smart.

New e-waste collection bin designs

To reinforce the initiative’s sustainability messaging, SM, PLDT and Smart unveiled new designs for the bins that will be used to collect the e-waste, which are made from 8,400 pieces of used beverage cartons.

Shown above are the new bin designs, taken during the launch of the partnership. The e-waste bins will be available at SM Malls nationwide, particularly in Cyberzone areas.

Launched in 2021, the Electronic Waste Collection Program encourages tenant and customer participation in the responsible disposal of electronic waste or e-waste which is considered hazardous, while also promoting decluttering in households and bringing to light conscious consumerism.

Responsible e-waste disposal

Since 2021, a total of 11,600 kg of e-waste has been collected through the program, diverted from ending up in landfills and causing harm to humans and the environment to the designated facilities where they are disposed of responsibly.

This partnership between SM Supermalls, PLDT and Smart is the latest initiative under SM Supermalls’ solid waste management program, which is also in line with SM Cares’ Programs on Environment.

PHOTOGRAPH COURTESY OF SM SUPERMALLS SM Supermalls, PLDT and Smart launched the joint initiative last 22 April, just in time for SM’s Earth Day 2024 celebrations, making the annual observance more meaningful. Shown in the photo are (from left) PLDT Home Marketing National Key Accounts Partnership Head Anne Leonardo, PLDT and Smart Senior Vice President and Head of Sales and Development John Palanca, PLDT and Smart Chief Sustainability Officer Melissa Vergel de Dios, PLDT and Smart Senior Vice President and Head of Consumer Wireless Business Alex Caeg, SM Supermalls Senior Vice President and Head for Marketing Joaquin San Agustin, SM Supermalls Vice President for Corporate Compliance Group Engr. Liza Silerio, SM Supermalls Vice President for Sponsorship and Cyberzone Patrick Raymund Pacla.