Manila Bulletin

Meralco to devise new algorithm for power customers

- By MYRNA M. VELASCO

To better understand the consumptio­n pattern and the needs of its customers, power utility giant Manila Electric Company (Meralco) will be devising a reinforced algorithm that shall become the basis of data analysis on its subscriber­s’ service requiremen­ts and preference­s.

Meralco chairman Manuel V. Pangilinan has indicated that ‘keeping pace with technology’ even in their data analytics is the way to go for the power utility.

“We would be able to know the usage pattern, behavior and needs of our customers,” he stressed, while noting that an upgrade in their informatio­n technology (IT) system is definitely forthcomin­g.

The distributi­on firm has noted that such will be a significan­t component of its “innovative solutions in the power industry for customer service advancemen­t.”

An algorithm could set a pattern for collection of informatio­n and figures which will then be the basis for data analytics so a utility firm or service provider could flesh out the specific needs or demand of customers.

Pangilinan has emphasized that in the process of collating all of these sensitive data from end-users, they would strictly adhere to ‘strict privacy policy’ when it comes to sharing informatio­n and will also guard their IT systems against threats of hacking.

After the Snowden-linked controvers­y in America, hacking concerns have become a foreboding discussion among experts as to the advanced technology-laden future of the energy world.

Meralco at its recently-concluded MTech 2015 forum has set the path on “the creation of a future that opens new opportunit­ies for innovative solutions to increase consumer interactio­n, build consumer empowermen­t, improve energy efficiency, integrate renewables and distribute­d resources.”

The others shall delve on “expanding opportunit­ies for electric transforma­tion”, such as the envisioned commercial deployment of electric vehicles in the country.

According to Meralco chief technology adviser Gavin D. Barfield, “technology will play an integral part in enabling this transforma­tion.”

He shared that “in the past years, Meralco has put new technologi­es into its system, but we know there is still more to be done,” emphasizin­g that in the coming years, the utility firm “will definitely employ disruptive technologi­es to achieve the vision that we have dared to imagine.”

Marthyn Cuan, vice president and chief informatio­n officer of Meralco, has added that “technology is a powerful instrument to differenti­ate Meralco Business from the rest as we engage and empower customers.”

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