Celebrating National Eyebrow Day and everything about prettifying our peepers

It’s been said that the eyes are the windows to the soul—no wonder our eyes are often described as beautiful. SM Beauty at The SM Store recently celebrated National Eyebrow Day with the launch of its All Eyes on You campaign, which is all about further enhancing the beauty of our eyes. National Eyebrow Day, held last October 2, highlights one of the most distinctive facial features, which not only are our means to express our feelings, but also shield our eyes from sweat, dirt, and debris.

Makeup sessions hosted by Bianca Valerio with renowned makeup artist Xeng Zulueta and painter/illustrator Valerie Chua were held to show how to nourish, enhance, and sculpt not only brows, but our eyes as well. In her makeup session, Valerie shared a quick technique on how match perfect eye shadow colors. “Remember that eyeshadow colors should complement the color of your eyes,” she said. And when choosing the right eyeshadow colors, she cautioned that there are colors that one would want to avoid using especially those reminiscent of pop culture like red and green. “It’s always best to go for the tinted colors for the eyes, like magenta as it is more wearable and blending it will make it more naturally presentable.”

Xeng, on the other hand, created four eye-catching holiday makeup looks: Sultry Neutral, Shadow Play, Pop of Colors, and Gold Sparkle, which can be achieved using the range of eye shadows, eyeliners, and mascaras at the SM Beauty section. The Sultry Neutral Look calls for subtle and versatile earthy shades that complement a bright lip color perfectly. The Shadow Play Look, on the other hand, updates the usual smoky eyes with dark, vibrant shades applied playfully outside the lines. For the holidays, Pop of Colors sets you on a party mood with bright, electric colors; while Gold Sparkle is a showstopper with a touch of copper and bronze.

In line with the campaign, All Eyes on You at SM Beauty gives special treats of up to 50% off from The SM Store’s best eye makeup brands for the whole month of October. Participating brands include L’Oreal, Ever Bilena, Bobbie Cosmetics, Catrice, Covergirl, Deborah, Elf, Essence, Flormar, Kanebo, Max Factor, Maybelline, Nichido, NYX, Revlon, and Shawill.

The All Eyes On You campaign is ongoing at SM Beauty at The SM Store. Share your photos on social media and tag @SMBeautyPH on Instagram with the hashtag #SMAllEyesOnYou