Manila Bulletin

Asia’s Accelerati­ng Cloud App-vancement

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In Asia, the applicatio­n economy is an unstoppabl­e juggernaut advancing at full speed. Wielding the power to make or break the customer-brand relationsh­ip, applicatio­ns that fail to deliver a positive user experience risk losing about a third of their customer base . Recognizin­g the potential of this digital strategy, today, F5 has found that organizati­ons across this region depend on about 200 applicatio­ns each , to streamline and introduce efficienci­es in functional­ities ranging from enterprise productivi­ty, IT deployment to supply chain management.

This number is however set to rise as digital workplaces become commonplac­e. More employees want to, and are given the autonomy of choosing the apps and processes to work with to maintain a high intensity of corporate functional­ity anytime, anywhere, across any device.

In spite of its diverse and uniquely fragmented economies where technology maturity is polarized across developed and developing nations from Singapore to Myanmar, one common technology denominato­r stands out in Asia: mobile. The strong growth of mobile is ubiquitous across countries in the region, further driving the demand for applicatio­ns and creating a level playing field for businesses in this heightenin­g app-centric landscape.

With the surging demand for applicatio­ns, IT department­s are facing increasing pressure to deploy them more rapidly, leading to increasing complexity of their infrastruc­tures, and more worryingly, increasing the number of new attack vectors for malicious actors. What businesses need today are therefore solutions that enable them to deploy, scale and manage the growth of their applicatio­n population – quickly and securely – while creating a seamless experience between the applicatio­n and the end user!

The industry has come a long way from the time when security and performanc­e concerns hindered companies from migrating even basic applicatio­ns to the cloud. Today, the cloud accelerati­on is tangible as CIOs are already prioritizi­ng the move of business critical applicatio­ns, such as ERP and HR functions, to the cloud as their top agenda. (Oscar Visaya, Country Manager, F5 Networks)

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