RCBC unveils new logo, new direction
Rizal Commercial Banking Corporation (RCBC), one of the major universal banks in the country, has unveiled its new corporate logo and tagline “We Believe in You.”
More than just a tagline that pledges faith and full support to customers, their dreams and their needs, “We Believe in You,” is a call to action for the bank’s employees to further strengthen their advantage of delivering excellent customer service.
A recent study among banking clients in major urban communities has shown that, service excellence is RCBC’s differentiating advantage among other industry players.
As RCBC President and CEO Gil A. Buenaventura aptly puts it, “We Believe in You” is a battle cry to show our unwavering support and trust to the indomitable Filipino spirit.
At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams and turn them into reality – whether it’s traveling to a dream destination, venturing into a new business, or purchasing a new home or car.”
RCBC’s new look as seen on its simpler, younger, and more minimalist logo, expresses RCBC’s goal to continue widening its reach and growing its customer base.
Ces Natividad, RCBC Chief Marketing Officer reveals that the new logo and corporate tagline reflect a direction that the bank is moving towards.
“We want the public to see banking as something that is simple, current and relevant to their lives. Bank products and services must capture exactly what the customers need and that can only be achieved by knowing them better.
Our efforts to understand our customers made us realize that today’s depositors want an approachable bank that not only responds to their needs but, more importantly, believes in the value of their dreams and aspirations,” she says. Resonating RCBC’s vow to be the banking partner that truly believes in every Filipino’s dream, Natividad reveals that RCBC’s expanded target market now includes the younger Filipino depositors who constitute a significant part of today’s local economy. “RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad adds.
Data from the Philippine Statistics Authority’s (PSA) estimates a third of the Philippine population are millennials (those who ages range between 15-34 years old).
A 2015 Labor Force Study by the PSA also showed that 47.1 percent of the 42 million labor force belongs to the same age group.
This means that more and younger Filipinos are in need of bank services that will help them manage their finances.
RCBC’s product portfolio offers a roster of products designed to allow customers to save and conveniently manage their finances. This includes RCBC’s Debit Cards, which depositors can avail of when they open an RCBC savings or checking account.
There are also RCBC products which customers can manage online such as the Unit Investment Trust Fund (UITF)s and iSave, an automatic deduction from existing RCBC accounts, done every payroll, which helps depositors set aside money for future use. Completing the list is the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.
RCBC’s brand refresh underscores the institution’s 57th year of nurturing excellent relationships with its customers.
This is marked by numbers that speak of the bank’s con- t i n u o u s promise to deliver good results. The Bank reached a consolidated net income of R1 billion in the first quarter of 2017. It also showed more strength as assets increased to R526 billion as of March 2017. RCBC’s total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017.
As RCBC takes on a fresh, new road to better serve its customers, the bank will remain committed to its promise: We Believe In You, “We are confident that the new brand logo and corporate tagline, as well as the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish even greater things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed,” Natividad concluded.