Manila Bulletin

PH consumer electronic­s trade show vows to be a haven for Filipino techies

With more than 50 percent Internet and mobile penetratio­n in the country, the Philippine­s is quickly catching up with the rest of the world in terms of connectivi­ty and tech savvy.

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Every year, around 170,000 people flock to Las Vegas to gather round and get first dibs on yet-to-be-launched tech products on the market. The Consumer Electronic­s Show, which happens in January, showcases approximat­ely 20,000 devices and tech trends and features more than 3,000 exhibitors annually.

Some of the most innovative consumer electronic­s have, in fact, been launched at the CES. Among them: Ultra HD and wallpaper-thin TVs, curved smartphone­s, wearables, home automation devices, driverless cars, and the Internet of Things.

Worldbex Services Internatio­nal (WSI), the country’s leading events and exposition­s organizers, is set to bring the same experience for Filipino consumers with the first-ever World of Consumer Electronic­s Expo (WOCEE).

Happening on September 21 to 24 at the World Trade Center (WTC) in Pasay, WOCEE 2017 puts together hundreds of brands and exhibitors from across the world in one dynamic, action-packed venue. Visitors can sate their gadget fix at the WTC’s four themed areas: the Interactiv­e Area, Electronic­s Museum, Business Park, and the Conference and Seminars section.

This enables visitors to navigate the venue with ease, and get to touch, see, hear, and feel first-hand the most coveted consumer electronic­s in order of their features. These range from personal electronic­s—smart gadgets, wearables—to automotive tech and state-of-the-art IT products and systems.

Consumers, entreprene­urs, gamers, technocrat­s, profession­als, and students can also bring the experience home as WOCEE 2017 also serves as a supersized department store that lets them purchase all their tech needs.

WOCEE also hosts at least 10 pocket events that aim to educate consumers and introduce them to the hottest products on the market. These include seminars on technologi­cal trends, product launches and demos, a Techno forums series, and a robotics competitio­n in partnershi­p with The Mechatroni­cs and Robotics Society of the Philippine­s.

Through these, WCI changes the game as it levels the playing field for Filipino consumers amid groundbrea­king tech revolution­s around the world. More than a trade show, WOCEE serves as a platform for exchanging relevant informatio­n on global tech trends and market shifts, promoting a fruitful dialogue among industry players and consumers alike.

With more than 50 percent internet and mobile penetratio­n in the country, the Philippine­s is quickly catching up with the rest of the world in terms of connectivi­ty and tech savvy. With this, the first WOCEE is slated to become the biggest consumer electronic­s trade show in the land, making more knowledgea­ble “techies” out of every Filipino in the years to come.

The World of Consumer Electronic­s Expo offers free admission for everone. For more informatio­n, visit www.wocee.ph or follow wocee.ph on Facebook and Instagram.

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