Max’s to open in Canada next year

Max’s Restaurant, a local household staple known for its fried chicken since 1945, is eyeing to boost its presence in North America by expanding to Canada through a local partner.

In a disclosure to the Philippine Stock Exchange, Max’s Group said it has partnered with Alibin Group, Inc. to establish the first Max’s Restaurant in Winnipeg, Manitoba, Canada scheduled to open by 2018.

“We welcome the opportunity to once again serve distinct flavors of home to our countrymen based in Canada. We will strive to become part of their growing list of preferred dining destinations through our classic bestsellers,” said Max’s Group President and Chief Executive Officer Robert F. Trota.

“Our tie-up with Alibin Group will anchor the success of this endeavor. They are equipped with the necessary knowledge and business acumen to foster our shared vision,” Trota added.

Alibin Group, Inc. is a privately held Canadian company comprised of family shareholders and operators. The Group has distinct experiences in retail business, food services, accounting, finance and private capital market, architectural and information technology.

Winnipeg, Manitoba has been the Alibin family’s home since early 1990’s. They have formed business network and alliances, which will be integral in marketing for their businesses.

“We are honored to be in partnership with Max’s Group, Inc. and ecstatic to spread the standards, tradition and experience set by its founders in Winnipeg. Our extensive research determined that the people of Manitoba have been clamoring for a Max’s Restaurant,” said Alibin Group Managing Director Hipolito Alibin Jr.

This signifies the fifth development agreement inked by MGI for 2017. Max’s Restaurant currently operates a total of 175 stores including 27 franchised branches overseas.