7-Eleven steps up expansion via mall network

Through its strategic mall network partnerships, world-leading convenient store chain giant 7-Eleven scored yet another successful expansion milestone, this time with the landmark opening of its corporate-run outlet in Robinsons Novaliches Mall. Operating as the first C-store under Robinsons Land Corp., the new outlet is seen to significantly boost 7-Eleven’s market base and share, according to its exclusive local licensor, Philippine Seven Corp. (PSC).

Located at the Level 1 Expansion Building of Robinson's Novaliches, the newly-opened store is expected to cater to the mall’s 24/7 locators, like the BPO market and other commercial tenants as well as shoppers. Its strategic location also captures the passengers of major transport terminals beside the mall like the MMDA bus station, the P2P (Point-toPoint) Lingkod Pinoy Bus, and UV Express, among others.

Since embarking on a mall-based expansion campaign, Francis Medina, PSC Business Development Unit Head, said the move further strengthened PSC’s relationship among prominent project developers in the country while also establishing 7-Eleven’s unique business flexibility edge over competitors.

“The Robinsons Novaliches store opening further drove the positive momentum in favor of PSC and 7-Eleven, both of which are now being recognized and valued as diversified industry locators in various markets and on competitive landscape,” noted Medina.