Sports retailer elevates store design

Toby’s Sports, a multibrand sports retailer, recently introduced a new store concept that transforms the customer experience in a streamlined, modern retail space as part of its efforts to continuously elevate its stores to match global standards.

Known for its long sports heritage, wide repertoire of products, and sports and fitness advocacy, Toby’s Sports has captured the hearts and trust of Filipinos, leading the market for sporting goods retailing in the Philippines for almost 40 years.

Not to rest on its laurels, it has once again transformed its stores, introducing a new concept that is a cut above other players in the sports industry, and has elevated the brand to world-class retail standards.

The revamped store, dubbed the ‘Elite’ concept, focuses on improving the customer’s buying journey with distinct sections for Men, Women and Kids, and is then divided by the specific sports categories, namely Basketball, Running, Training, Fitness, Watersports, Team Sports, Outdoor and Martial arts.

This makes it easy for customers to select all their gears for their intended sport or activity in one area. Each area is merchandised with wellcurated selection of products from the world’s best sports brands.

Life-size mannequins, colorful graphics and digital displays adorn each section, showing off the latest technologies and equipment in each sport category. Each section is also staffed by knowledgeable sports specialists who provide can provide advice for any type of athlete or skill level.

“We have managed to stay ahead all these years by continuously looking for ways to improve our stores, our product offerings and how we serve our customers. In this new store concept, the design team set out to create a store that embodies our passion for sports, and at the same time elevate the overall look and customer experience to global standards,” said Toby Claudio, President of Quorum International Inc., the parent company of Toby’s Sports.