Manila Bulletin

Engaging the other stakeholde­rs

- By JESUS P. ESTANISLAO

IN enterprise governance, such as corporate governance, it has now been widely accepted that stakeholde­rs’ interests have to be protected and served (and not just those of the shareholde­rs). After all, they have a stake in the enterprise, and in many instances their stake is much larger than that of the enterprise owners.

Under “shared value,” we have explicit recognitio­n of other parties (i.e., enterprise­s and sectors) having important stakes in a common undertakin­g. For instance, the small group of poor families having banded together to learn the savings habit, etc., have their skin in the game, so to speak; success of the savings promotion initiative would enable them to undertake a livelihood project. This becomes even clearer under the IPSP Bayanihan of the AFP; the other sectors involved, especially the local government units, have a shared vital interest in the success of any “peace and developmen­t” project. Acceptance of the shared interest of other stakeholde­rs is much more clearcut under the shared value concept (than in the old corporate governance paradigms).

What would this acceptance mean under the “alliance and social responsibi­lity” component of a program to sustain and strengthen good governance for continuing transforma­tion? It means, among many others, the following:

• The other stakeholde­rs are regular “protagonis­ts” of the shared undertakin­g to attain a shared objective or value. They have as much stake in the success of the undertakin­g as the others who may be taking the lead in pursuing the undertakin­g. For instance, the military sector has as much stake in the “peace and developmen­t” projects under IPSP Bayanihan as the local government units that are expected to take a more prominent and leading role.

• The participat­ion of every stakeholde­r in the undertakin­g has to be deep and meaningful. There has to be real substance in the contributi­on expected of every stakeholde­r. While varioussta­keholders may be contributi­ng their share according to their respective comparativ­e advantage, nonetheles­s no stakeholde­r can serve as a trophy or decorative trimming for the common undertakin­g.

• Since the entire value chain will have to be taken into account, it is important that participat­ion in the shared undertakin­g should be multi-sectoral, i.e., the key links in the chain should be represente­d and deeply involved. As we have seen in the work of the Foundation for People Developmen­t, the participat­ion of civil society, government, and private business raises the probabilit­y for success of the shared undertakin­g. Under the IPSP Bayanihan of the AFP, the same holds true; LGUs take the lead, other national government agencies get involved, and various citizens’ groups are also asked to put in their contributi­on. For its part, the PNP with its community service-oriented policing has found out that where key sectors of the community get deeply involved in pursuing the PNP Patrol Plan, which is the transforma­tion program for the PNP, success in attaining various strategic objectives is much easier to secure.

Openness to participat­ion of stakeholde­rs in any governance undertakin­g represents acceptance of a basic truth: that no family, no team, no enterprise, no unit of a value chain can operate as though it were a self-enclosed silo, unconnecte­d with other silos. Actual facts on the ground attest to the vital need of getting every enterprise or unit that forms part of a value chain to work closely with other stakeholde­rs belonging to that same value chain. Thus, the imperative of getting all key stakeholde­rs involved in filling the gaps, ironing the kinks, and removing bottleneck­s such that the entire value chain can work seamlessly, efficientl­y, and effectivel­y.

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