Partnership highlights Filipino’s sense of family

What could a condiment manufacturer and a real estate provider have in common with each other? And what could a tie-up between these two industry leaders bring to the table?

For NutriAsia, Avida, and Amaia, it is about forging a unique partnership that aims to cultivate — and celebrate — the Filipino’s sense of family and community.

Dang de Leon, corporate marketing consultant at NutriAsia, said that the collaboration will allow the two brands to serve their common objective of uplifting Filipino families’ quality of living through its lineup of projects.

“One might say that a partnership between a condiment producer and a property developer was, until recently, quite unlikely. But if you look closely, you will see that NutriAsia, Avida, and Amaia all aspire to make Filipino families happy and content through quality product offerings,” de Leon explained.

“For over 25 years now, NutriAsia has been helping provide authentic Filipino meals at the dining table, which in turn brings happy bonding moments among family members. We know we can do more to celebrate the Filipinos’ love for family and we can’t think of a better partner than Avida and Amaia to bring this about,” she added.

Tess Tatco, Avida Land’s head of corporate marketing, said that the partnership with NutriAsia is meant to encourage shared interests among members of the community and inspire a delightful family life through hearty meals and quality homes.

“We have been excited about this collaboration because we know that with a brand like NutriAsia we can do more together in building better and inspired communities,” said Tatco.

To jumpstart the partnership, Avida Land held its “Grand Neighbor Day” in various communities nationwide, with NutriAsia adding more ‘flavor’ to the special event through its Datu Puti #PerfectAdobo Challenge, where contestants came up with their most creative and innovative versions of adobo using the product.

“We believe that adobo evokes the warmth of a Filipino home in the same manner that the dish embodies the values that Avida communities hold dear — adherence to tradition and a sense of harmony between different ‘flavors’,” said de Leon.

NutriAsia will likewise welcome homeowners at the turnover of properties with Homecooking Starter Kits — special packages containing essential products that will aid residents in preparing homey and hearty meals.

“Moving into their dream homes is a significant time for Filipino families,” de Leon said. “We would like to make this milestone more memorable for new homeowners by gifting them with our Homecooking Starter Kits, which contain essential cooking ingredients that they can use in whipping up meals for their families.”