SEDA TURNS OVER DONATION TO SMILE TRAIN

Seda Hotels recently partnered with Smile Train, the world’s largest cleft charity, to sponsor surgeries for the underprivileged. Seda’s Senior Group General Manager Andrea Mastellone and Group General Manager Brett Patrick Hickey turned over to Smile Train’s Country Director, Philippines Kimmy C. Flaviano a total of 1349,700 representing donations accumulated over the holiday season from Seda hotels throughout the country.

Mastellone says he is delighted that Seda Hotels joined global efforts to help provide a better future to those with cleft lips and palates through corrective surgery and comprehensive cleft care. “Our partnership with Smile Train marked the commencement of our fifth anniversary initiatives. We have grown as a brand within the last five years and it is fitting that a major part of the celebration involves giving back to society,” he states.

Seda’s partnership with Smile Train is part of Alagang Ayala Land, the hotel brand’s owning company’s commitment to social development and environmental stewardship.

In photo: Senior Group General Manager Andrea Mastellone (3rd from right) turns over a portion of the hotels’ donations to Smile Train’s Kimmy Flaviano (3rd from left) with Seda Hotels executives.

Seda Hotels are wholly-owned and managed by Ayala Land Hotels and Resorts Corporation (AHRC). Its properties are located in Bonifacio Global City, Taguig, the flagship hotel which opened in 2012; Capitol Central, Bacolod; Centrio, Cagayan de Oro; Abreeza, Davao; Atria, Iloilo; Nuvali, Laguna; and Vertis North, Quezon City. More hotels are currently under development in other key destinations in the Philippines.