Mariwasa embraces digital innovations

Mariwasa has unveiled its latest tile collection FOCAL POINT at the 23rd WORLDBEX at the World Trade Center in Pasay City.. FOCAL POINT is a fusion of ideas from different generations from Gen X to Millennials, captivating the distinct taste of society’s diverse clientele with its timeless, modern and stunning natural designs.

The collection is divided into three categories, namely Revitality, a timeless design which gives a relaxing, therapeutic and energetic sensation; Technique, which is a cross cultural vibe and modern function; and Wanderwall, which gives an extraordinary ambiance.

"Mariwasa has been part of Filipinos' homes for more than five decades. We kept up with the demand and taste of the changing sector through our innovations,” said Mariwasa Siam Ceramics, Inc. (MSC) President Phaskorn Buranawit, who is also the Country Director for SCG Philippines, Mariwasa's mother company.

Arch. Rina Soriano, VP-Architectural and Interior Design of DMCI HOMES one of Mariwasa’s top project clients, attests to this.

“During plant visits, I can see they update their machineries. They are very flexible and very easy to work with.”

Mariwasa reveals that its big sizes such as the 60x60 cm and 30x60 cm, together with its FULL HD Tiles, which are commonly in Wood, Marble and Stone designs, are the fast moving ones in tile shops and home depots.

As an industry leader capable of adapting to the demands of modern technologies, Mariwasa also plans to embrace e-commerce and digital marketing.

“We are aware of the big change on how e-commerce shapes the consumers' buying behaviour most especially in other countries. For now, we are thoroughly studying if we can adapt it now here in the Philippines setting. Our main focus is digital marketing. Going through online particularly website, social media and search engines will reach our market and company’s objective faster.

We are also using online communication as a channel to interact with the young sector or the millennials,” added Buranawit.

Mariwasa is also proud of its Corporate Social Responsibility programs in its effort of giving back to the community.

Thai Ambassador Thanatip Upatising and wife Monthip Upatising, together with Mariwasa Siam Ceramics, Inc. President Phaskorn Buranawit lead the ceremonial cutting of the ribbon opening the exhibit booths of Mariwasa and SCG at the 23rd WORLDBEX.