PAL chooses Amadeus technology for 5-Star upgrade ambitions

In line with its goal to achieve a 5-Star global airline rating, 4-Star carrier Philippine Airlines (PAL) is upgrading and transforming its core technology systems through a partnership with Amadeus.

PAL will adopt the full Amadeus Altéa Suite, a complete Passenger Service System, to improve all core passenger processes, including reservation, inventory, departure control, and flight management.

The transformation means its customers will enjoy a smoother experience from booking to boarding.

“We want Philippine Airlines to stand shoulder to shoulder with the world’s best airlines. We are immensely proud of our 4-Star rating and our next goal is to get that 5th Star by 2020,” announced Jaime J. Bautista, PAL President and COO.

“We are expanding and modernizing our fleet, opening new routes, but most importantly, sharpening our customer service excellence," he explained.

"We need a technology to support our ambition and share our vision. After a rigorous evaluation process, we partnered with Amadeus."

Airline passenger service systems are mission-critical and highly complex platforms that form the technology backbone for airlines.

The Amadeus Altéa Suite is a nextgeneration airline IT system that, once implemented, will help PAL enhance customer experience by delivering more consistent and personalized customer service, develop new revenue streams, and improve operational efficiency.

Tangible benefits include faster and simpler check-in for travelers, the ability to re-accommodate disrupted passengers in a matter of seconds, improved on-time performance, and consistent, automatic application of customer preferences at every touch point.

Adopting Altéa will also support Philippine Airlines’ ambitions to join an airline alliance.

More than two-thirds of Star Alliance airlines, three-quarters of oneworld airlines and half of Skyteam airlines use Altéa.

As a community platform for airlines, Altéa enables better integration between partner airlines, with real-time sharing of availability, fares, customer and booking information to deliver a harmonized customer experience across the alliance.

“Philippine Airlines’ business strategy is en route to further propel it into the future of travel, where its customers need it to be, and we’re extremely proud to walk that path with PAL, " says Cyril Tetaz, Executive Vice President, Airlines, Amadeus Asia Pacific.

By the end of 2017, 199 customers had contracted either of the Amadeus Passenger Service Systems (Altéa or New Skies) and 195 had implemented them.