Manila Bulletin

Technology Help Women Do More—and Be More

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Traditiona­l thinking holds that women are not as comfortabl­e with technology as men, but that's not the case. Women have always been the early adopters of technology. Throughout history, they’ve brought the latest gadgets into use, learned new means of communicat­ion, and maximized more efficient cooking and housekeepi­ng methods in order to adjust to the dynamic changes in society and their transition­al role in it.

From lightbulbs and typewriter­s in the 1800s, to the washing machine and refrigerat­or in the early 1900s, to the telephone in the 1950s, inventions and innovation­s that had to do with everyday living were always the woman’s domain. The advent of modern appliances had a profound impact on the 20th-century woman, changing the way she cooked, cleaned and cared for her family, and, eventually, how she lived her life beyond her home. Plug-in convenienc­es brought about a household revolution, one that would eventually change women’s lives, and enable them to enter the workforce and contribute to the economy.

In the 21st century, technology continues to be a woman’s staunch ally. They use it to balance work, family and outside interests, and to better themselves and the lives of the people around them. Because of mobile gadgetry and interactiv­e digital technology, women can now pay bills while en route to a meeting, plan parties in between closing deals, and order groceries on the way home from work—all through their hand-held devices. Technology has not only empowered women to manage their own companies with the use virtual offices and virtual assistants, but it has also enabled them totake charge of their homes and give their families the best care possible. Technology has allowed women to become supermoms and the best partners—the ultimate versions of themselves in a society that now acknowledg­es how truly important a woman’s role is, whether she’s actively engaged in the workforce or the custodian of her own household.

More importantl­y, technology has allowed women to empower other women. There has never been a better time to recognize the impact informatio­n technology and digital connectivi­ty has had in the lives of women across the globe. Women use their mobile phones and tablets to connect, bond and interact with other women on the other side of the world. The internet and social media has opened their eyes to the realities of many other women, and they use these channels to voice out their opinions and dissent, to take the lid off gender issues, and to create opportunit­ies for other voices to be heard. Technology, more so now, has allowed women to share their stories, to collaborat­e and to inspire.

For 60 years, electronic­s giant LG has accompanie­d women on their journey to self-discovery by providing optimum solutions and new experience­s that help their female consumers lead better lives. LG creates efficient, functional, not to mention, beautiful home appliances that free up time for women, allowing them to focus on other concerns. The brand also provides an array of sophistica­ted, gorgeously designed mobile phones, tablets and smart watches that allow women to stay connected virtually anywhere, and to share informatio­n at blazing-fast speeds with just a touch of the screen.

Transforma­tive experience­s are at the core of the LG philosophy. By combining the most forward-thinking technologi­es with ingenuity and resourcefu­lness, LG enables women to discover new ways to enrich their life and of the lives of their loved ones.

For more details on how LG products can help improve your life, visit lg.com/ph, like @LGElectron­icsPH/@ LGTVPhilip­pi nes/@LGMobilePh­ilippines on Facebook, and follow @ LGPhilippi­nes on Instagram.

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