ABS-CBN leads nationwide; GMA7 takes Metro rating

ABS-CBN Corporation has claimed nationwide leadership once again with an average audience share of 46 percent (excluding Holy Week) against rival GMA Network’s 32 percent in March.

According to data from Kantar Media, ABS-CBN also registered the highest viewership in all areas such as Metro Manila, where it scored an average audience share of 42 percent against GMA’s 27 percent and in Mega Manila, where it gained 37 percent against GMA’s 35 percent.

ABS-CBN also led other networks in Total Luzon where it got 42 percent against GMA’s 35 percent, in Total Visayas where it garnered 56 percent to GMA’s 25 percent, and in Total Mindanao where it hit 54 percent versus GMA’s 28 percent.

The list of the ten most watched programs in the country, which covers urban and rural homes, was also dominated by ABS-CBN in March.

Once again, ABS-CBN remained a league of its own in the primetime block (6 PM to 12 MN), where it hit an average audience share of 51 percent, or 21 points higher than GMA’s 30 percent.

The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN also ruled in all time blocks, including the morning block (6 AM to 12 NN) where it gained 39 percent versus GMA’s 32 percent, in the noontime block (12 NN to 3 PM), where it scored 45 percent against GMA’s 35 percent, and in the afternoon block (3 PM to 6 PM), where it got 45 percent to GMA’s 36 percent.